Sales Operations Manager

Job Description
Job Description
Sales Operations Manager
Since its founding in 2000, Walong Marketing, Inc. is a leading distributor of authentic Asian food products, serving Asian American communities across the United States. Our mission is to bring the highest quality Asian ingredients and goods to market, supported by a global sourcing network and five strategically located distribution centers nationwide. With a strong commitment to cultural heritage, product excellence, and customer satisfaction, Walong continues to play a key role in connecting communities through food.

We are proud to be a trusted partner to retailers nationwide and a driving force in the Asian food industry. Become part of Walong Marketing, where tradition, innovation, and a strong sense of community drive everything we do.

Summary

Walong Marketing is seeking a dynamic, detail-oriented, and strategic Sales Ops Manager to join our growing team. Reporting directly to the Head of Mainstream, and dotted line to VP Merchandising, this pivotal role bridges the gap between high-level business development and on-the-ground sales operations. You will be responsible for driving growth through new online and offline channels, managing critical line reviews for major retail partners (including Walmart, Sam’s Club, Costco, and Target), and overseeing the administrative and logistical backbone of our sales pipeline. The ideal candidate possesses a strong analytical background (Category Management, retail, e-commerce experience) and is comfortable balancing strategic growth projects with hands-on operational execution.

Responsibilities

Mainstream & New Business Development:
Channel Expansion:
Proactively identify, evaluate, and develop new online and offline sales channels to expand market share and drive revenue growth.

Trade Show Representation

Travel occasionally (4–5 times per year) to key industry trade shows (including Southern California, Las Vegas, New York, Chicago, and San Diego) to support the team, network with prospects, and represent the brand.

E-commerce Strategy

Leverage e-commerce expertise to optimize digital sales and explore new online retail opportunities.

Retailer Line Reviews & Presentation Management

Material Submission Management:
Lead the preparation and submission of materials for major retailer Line Reviews, navigating the peak operational window from November through May/June.

Sales Collateral

Design and populate highly accurate retailer price lists, presentation templates, and customized “Sell Sheets” to ensure the sales team is equipped for success.

Data Coordination

Synthesize and pull pricing and product information directly from the internal Merchandising database to ensure total data alignment.

Supercenters: National Accounts management

Big Box Account Management:
Support the strategic execution of Line Reviews and ongoing operational needs for tier-one accounts, including Walmart, Sam’s Club, Costco, and Target, Kroger, Albertsons, and other large retailers etc.

Broker-Sales Admin & Reporting

Generate regular sales reports, track KPIs, and calculate broker commissions accurately.

Order Fulfillment

Manage Purchase Order (PO) fulfillment processes and collaborate with logistics to ensure seamless execution.

Sample Logistics

Take a hands-on approach to managing physical inventory samples, including grabbing, picking, and shipping unit/case samples for retail buyers.
Perform other duties as assigned by management.

Qualifications

3–7 years of experience in retail sales operations, account management, or business development—ideally working with major big-box retailers. A background in Sales Ops, National Accounts Management, Category Manager (CM), or Operations or deep familiarity with big box merchandising strategies. Prior experience in the e-commerce landscape, specifically with marketplaces. Advanced proficiency in data management, merchandising databases, and MS Excel/Powerpoint. Strong presentation building and multitasking skills for retailer sell sheets and Line Review proposal submissions.

Ability to manage physical sample logistics (picking/packing samples) and willingness to travel 4–5 times a year for trade shows in SoCal, Las Vegas, New York, Chicago. Exceptionally organized, self-motivated, and capable of managing tight timelines during peak line review seasons. Problem solver and can work independently. Must be legally authorized to work in the United States without sponsorship.

Physical Requirements

Prolonged periods of sitting at a desk and working on a computer.
May require standing or walking for extended periods.
Must be able to lift and move objects up to 25 pounds occasionally.

Position Details

Employment Type:
Full Time.

Location

6530 Altura Blvd, Buena Park, CA 90620.
Available to work on weekends and holidays as necessary.

Benefits

Medical Insurance.
401(k) Retirement Savings Plan with 4% Company Match.
Paid Time Off.
Employee Discount.

Compensation

The pay range for this job is $60k - 90k. This is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) the responsibilities of the job, your education, skills, qualifications, experience, and location.

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Disclaimer:
Our goal is to be a recognized leader in the industry while providing a great workplace for employees. Please note the job descriptions are intended to describe the general nature and level of work being performed by people assigned to the position. They do not cover all the details of skills, duties, or responsibilities required for the positions.

Thus, they are not to be construed as an exhaustive list of all skills, duties, and responsibilities required for personnel. All personnel may be required to perform duties outside of their normal responsibilities as instructed by management. Skills, duties and responsibilities may change at any time with or without notice. We are an E.E.O. employer.