Social Media Coordinator

Hiring Range: $29.22 - 46.97

The posted salary range reflects Eastern’s expected hiring range. Actual pay may vary based on experience, skills, and market factors; additional compensation may apply. Eastern offers a robust benefits and retirement package. Please see the description of benefits included with this job posting for additional information

Under the supervision of the Brand Activation Director, the Social Media Coordinator maintains the day-to-day social media content for both Eastern Bank and Cambridge Trust across all active platforms. This role exists to build brand affinity and engagement through compelling organic content, while ensuring consistent voice, compliance, and measurable performance across both brands.

Major Responsibilities:

• Coordinate the organic social media strategy and content calendar for Eastern Bank and Cambridge Trust, tailoring voice, tone, and content mix to each brand’s distinct audience.

• Manage publishing schedules and write clear, compelling, on-brand copy for social posts, captions, and campaigns across both brands, adapting messaging for different platforms, audiences, and content formats. Ensure all content complies with financial services regulatory, legal, and brand guidelines.

• Partner with Marketing, Business lines, and Public Relations to concept and produce engaging organic content, from ideation through publishing.

• Track, analyze, and report on social analytics across brands, translating data into actionable recommendations and building monthly/quarterly performance reports for stakeholders

• Provide copywriting support for other marketing channels (email, print ads) as needed.

• Stay current on platform updates and emerging social trends

Education and Experience

• Bachelor's degree in Marketing, Communications, Journalism, or related field, or equivalent experience, plus a minimum of 1-3 years of experience managing organic social media for a brand, agency, or multi-brand organization
• Strong copywriting skills with a demonstrated ability to write for different brand voices
• Hands-on experience with social analytics and reporting tools (e.g, Sprout Social, Google Analytics or similar)
• Proven ability to turn data into clear, actionable insights and recommendations; experience managing multiple brands or accounts simultaneously
• Working knowledge of content creation tools (Canva, Adobe Creative Suite, or similar); familiarity with financial services, banking or another regulated industry a plus
• Strong copywriting skills with a demonstrated ability to write for different brand voices and platforms

• Hands-on experience with social analytics and reporting tools (e.g Sprout Social, Google Analytics, or similar)