Quick overview
Job description
About the Role
Lead consumer acquisition for a growth-stage education services business, shaping paid media strategy while staying hands-on in advertising platforms. This role combines strategic ownership with daily execution and supports revenue growth through efficient, high-quality lead generation.
What You'll Do
Own consumer acquisition across Google Ads, Meta, TikTok, Snapchat, and emerging platforms such as Reddit and ChatGPT Ads.
Set channel priorities based on business needs, and scale beyond search while maintaining lead quality and CPA targets.
Build multi-touch attribution, incrementality testing, and media mix modeling as the channel mix expands.
Lead creative testing with an external agency, including AI-generated UGC and new ad formats.
Manage a junior marketer and collaborate with sales, SEO, and lifecycle marketing teams.
Develop forecasts, own performance reporting, and improve conversion across the lead-to-consultation funnel.
Advise company leadership on go-to-market strategy and revenue growth.
What We're Looking For
Five to eight years of performance marketing experience across paid search and paid social, with recent hands-on platform execution.
Experience managing annual paid media budgets of $10 million or more and scaling acquisition while maintaining CPA targets.
Background in high-ticket, low-volume lead generation for services priced at $5,000 or more.
Hands-on SEO and AEO management experience, with a first-principles approach to channel strategy.
Experience in a startup or growth-stage company, or at an agency supporting startups; competitive direct-to-consumer experience is also relevant.
Familiarity with Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, ChatGPT Ads, SQL, Python, analytics, CRM, attribution, and AI creative tools.
Comfort using AI tools to support creative testing and marketing workflows.
Compensation & Benefits
Base salary: $280,000 to $300,000 annually. Visa sponsorship is not available.
Location
On-site in New York, New York, United States.