Senior Manager, Revenue Generation Marketing

Key Responsibilities

Develop and execute integrated revenue and demand generation strategies that drive awareness, engagement, qualified pipeline, and revenue growth.
Own paid media strategy and investment such as search, paid social, display, and retargeting, as the primary top-of-funnel acquisition lever within the revenue generation budget.
Assess and evolve existing revenue generation programs, processes, and capabilities to build a more scalable, measurable, and effective demand engine.
Lead the planning and execution of integrated campaigns across channels, audiences, markets, and stages of the buyer journey.
Translate business and growth priorities into targeted marketing programs designed to create and accelerate pipeline.
Establish audience segmentation, targeting, nurture, and engagement strategies that improve conversion throughout the marketing and sales funnel.
Stand up a new account-based marketing (ABM) program for PDI from the ground up, defining account selection and tiering, personalized multi-channel plays, and sales alignment, as a core pillar of the revenue generation strategy.
Partner cross-functionally to align revenue generation priorities, campaign strategies, lead management practices, and pipeline goals.
Collaborate with Business Intelligence team members on measurement and reporting for revenue generation programs, using performance data and insights to evaluate effectiveness, optimize investment, and improve results.
Establish and monitor key performance indicators across the funnel, including engagement, lead generation, conversion, pipeline contribution, and marketing-influenced revenue.
Identify opportunities to improve lead management, scoring, routing, nurturing, and conversion in partnership with key stakeholders.
Drive experimentation and continuous optimization across campaigns, channels, messaging, audiences, and programs to improve marketing effectiveness.
Build and champion AI-forward processes within the revenue generation function, piloting and scaling AI-driven workflows across targeting, personalization, campaign execution, and reporting to increase team productivity and performance.
Evaluate the effectiveness of the revenue generation technology stack and identify opportunities to improve capabilities, integration, and scalability.
Manage revenue generation budgets and investments, making data-informed recommendations to maximize return and support business priorities.
Lead, coach, and develop a team of marketing professionals, establishing clear priorities, accountability, and performance expectations.
Build repeatable processes, playbooks, and best practices that strengthen revenue generation capabilities and enable the team to scale.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
8+ years of progressive B2B marketing experience, with significant experience in demand generation, revenue marketing, growth marketing, or related disciplines.
2+ years of experience leading and developing marketing professionals.
Demonstrated experience transforming or significantly evolving a revenue or demand generation function, including improving processes, programs, measurement, and business impact.
Proven success developing and executing integrated demand generation strategies that generate qualified pipeline and contribute to revenue growth.
Strong understanding of the B2B buyer journey, funnel management, lead lifecycle, segmentation, nurturing, and conversion strategies.
Experience standing up a new account-based marketing (ABM) program from scratch or refining a mature program from strategy, account selection, execution, and measurement.
Experience developing and optimizing multi-channel campaigns across digital, email, events, content, paid media, and other relevant channels.
Strong analytical and financial acumen with experience connecting marketing performance to pipeline, revenue, and return on investment.
Experience defining and reporting on demand generation KPIs, funnel performance, pipeline contribution, and marketing effectiveness.
Experience with marketing automation, CRM, work management, analytics platforms (such as Marketo, Salesforce, Wrike, or similar technologies), and related marketing technologies.
Demonstrated experience building and scaling AI-driven marketing processes and workflows — not solely using AI features within existing platforms — to improve targeting, personalization, campaign execution, and team productivity.
Demonstrated ability to lead through change, challenge existing approaches, and build scalable processes and capabilities.
Strong leadership, communication, collaboration, and stakeholder management skills.
Experience within a B2B SaaS, technology, or complex enterprise selling environment preferred.