Public Relations Officer

Designation

Public Relations Officer             

Department

Marketing & PR

Location

Mumbai

Reporting to

Provost Administration

Key Responsibilities

• Develop and implement effective public relations and communication strategies to enhance the visibility and reputation of the University.

• Manage public relations activities and maintain relationships with print, digital, and visual media.

• Build and maintain strong networks with journalists, media houses, and other relevant communication platforms.

• Establish and maintain effective communication and professional relationships with parents, guardians, CEOs, VIPs, guest speakers, and other key stakeholders.

• Manage and coordinate liaison activities with relevant State and Central Government authorities, professional bodies, academic institutions, and universities in India and abroad.

• Coordinate print media, digital media, and social media activities in association with internal departments and external agencies.

• Develop and review content for institutional brochures, websites, videos, journals, newsletters, e-newsletters, blogs, and other communication materials.

• Manage and monitor the University's social media presence and digital communication initiatives.

• Plan and support programmes and activities of social importance, including timely dissemination of information and ensuring appropriate press and visual media coverage.

• Provide public relations and publicity support for curricular and extracurricular activities conducted under the aegis of the Students' Council in the campus.

• Support the promotion and publicity of seminars, conferences, convocations, institutional events, and other University initiatives.

• Coordinate, on behalf of the NMIMS University, with SVKM Trust and its institutions on various matters from time to time.

• To manage the visits of VIP’s to the campus in coordination with the Director of the campus.

• Discharge responsibilities under the provisions of the Right to Information Act, 2005, and function as an Information Officer, as applicable.

• Handle any other responsibilities assigned by the Vice Chancellor, Pro Vice Chancellor, Director, or other competent authorities from time to time.

Educational Qualifications

• Postgraduate / Master's Degree in Marketing, Public Relations, Communication, Mass Communication, Journalism, or a related discipline from a recognized University.

Professional Certifications

• Formal training or certification in Public Relations, Corporate Communication, Media Relations, or Protocol Services will be preferred.

• Certification in Digital Communication, Social Media Management, or related areas will be an added advantage.

Professional Experience

• Minimum 8 years of relevant experience in Public Relations, Corporate Communication, Media Relations, or related functions.

• Experience of working in a large organization, reputed educational institution, corporate organization, or Public Sector Undertaking will be preferred.

• Proven experience in managing media relations, stakeholder communication, institutional branding, and public relations initiatives.

• Strong existing network with print, digital, and visual media will be an added advantage

Skills and Competencies

• Excellent written and verbal communication skills in English.

• Knowledge of Marathi, Hindi, and Gujarati will be preferred.

• Knowledge of foreign languages such as French or Spanish will be an added advantage.

• Strong interpersonal, networking, and relationship management skills.

• Excellent media relations and stakeholder management capabilities.

• Strong content writing, editing, and communication skills.

• Knowledge of print, digital, and social media platforms.

• Ability to manage multiple communication initiatives and events simultaneously.

• Strong coordination, planning, and organizational skills.

• Ability to maintain confidentiality and handle sensitive institutional matters professionally.

• Proficiency in MS Office and other relevant digital communication tools.