Senior Marketing Specialist

Demand Generation & Campaign Management

• Develop and execute integrated marketing campaigns that support business objectives, generate qualified leads, and contribute directly to revenue growth across the Flight Data Intelligence portfolio
• Collaborate closely with sales and product teams to align marketing activities with commercial priorities and customer needs

Digital Marketing & Search Visibility

• Drive the business's digital marketing strategy, maximizing visibility and engagement across traditional search engines and AI-powered answer platforms through SEO, SEM, AEO, content optimization, and website performance improvements
• Identify and implement opportunities to improve website traffic, conversion rates, and lead quality

Brand Positioning & Thought Leadership

• Strengthen Acron Aviation Flight Data Intelligence's market position through compelling messaging, content development, customer success stories, and thought leadership initiatives
• Support the development of product positioning and value propositions that differentiate Acron Aviation within aviation safety and operations

Marketing Operations & Performance Management

• Manage marketing automation programs, lead nurture workflows, and customer engagement initiatives to support pipeline development and customer retention
• Establish and report on KPIs, providing regular insight into campaign effectiveness and marketing’s contribution to pipeline and ROI
• Use data-driven insights to continuously optimize marketing performance and inform future strategy

Market Intelligence

• Conduct ongoing competitor analysis, customer research, and industry monitoring to identify market opportunities, emerging trends, and potential risks

Events & Industry Engagement

• Lead the planning, delivery, and evaluation of industry events, trade shows, conferences, webinars, and customer engagement activities
• Work with internal stakeholders and external partners to maximize event ROI, brand visibility, and lead generation opportunities

Sales & New Business Support

• Monitor and triage inbound marketing enquiries
• Support initial qualification and routing of leads
• Coordinate customer demonstrations and commercial follow-up activities as required
• Support the creation of RFP responses
• Support the development of sales collateral and marketing materials
• Provide marketing support for new business development activities and strategic initiatives
• Support additional sales and commercial requirements as needed

Required Qualifications

• Minimum of five years of experience in a B2B marketing role, ideally within technology, SaaS, aviation, or a related industry
• Proven track record of developing and delivering successful demand generation and lead nurturing programs that contribute to business growth
• Strong understanding of digital marketing disciplines, including SEO, SEM, marketing automation, content marketing, email marketing, and social media
• Experience using multiple AI large language models (LLMs) to augment and enhance marketing activities
• Experience managing marketing automation and CRM platforms such as HubSpot, Zymplify, Mailchimp, or equivalent
• Experience planning and delivering trade shows, conferences, webinars, and customer-facing events
• Strong analytical skills with the ability to interpret data, measure performance, and translate insights into actionable recommendations
• Experience using Google Analytics (GA4) and other marketing performance and reporting tools
• Excellent written and verbal communication skills, with the ability to engage and influence stakeholders at all levels of the organization
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
• Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook
• Commercially minded, proactive, and results-driven, with a continuous improvement mindset

Preferred Additional Skills

• Experience managing paid social campaigns through LinkedIn Campaign Manager and other B2B advertising platforms
• Understanding of Answer Engine Optimization (AEO), AI-driven search, and emerging digital marketing technologies
• Experience developing and executing thought leadership and content marketing strategies
• Basic graphic design and content creation skills using Adobe Creative Suite, Canva, or similar tools
• Experience supporting aviation, aerospace, analytics, SaaS, or technology organizations
• Experience working closely with commercial, product, and customer-facing teams

Why Join Acron Aviation

• Play a key role in shaping the marketing strategy for a growing Flight Data Intelligence business
• Support products and services that directly contribute to aviation safety and operational performance
• Partner closely with sales, product, and industry stakeholders to drive measurable business growth
• Help expand Acron Aviation’s presence and reputation within the global aviation market
• Join a collaborative, customer-focused team committed to innovation and continuous improvement