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Program Manager-Martech/AdTech

Factspan IncAtlanta, GA🇺🇸United StatesPosted Oct 21, 2026

Quick Overview

Seniority
Mid Senior
Work mode
Hybrid
Location
Atlanta, GA, United States
Posted
10 hours ago
SAFeStakeholder ManagementScrumPMPGenerative AIAgile

Job Description

Job Description – Program Manager, MarTech & AdTec
Role Overvie
We are seeking an experienced Program Manager – MarTech & AdTech to lead complex marketing technology programs for a large enterprise client. The role requires a strong combination of program leadership, marketing technology expertise, advertising ecosystem knowledge, data-driven marketing, stakeholder management, and delivery governance.
The Program Manager will work closely with Marketing, CRM, Digital, Media, Data Engineering, Product, Architecture, Analytics, Privacy, and Technology teams to translate strategic marketing objectives into scalable MarTech and AdTech capabilities.
Key Responsibilitie
Program & Delivery Leadership
  • Own end-to-end delivery of large-scale MarTech and AdTech transformation programs.
  • Manage program roadmap, milestones, dependencies, RAID items, budgets, resources, and executive reporting.
  • Coordinate multiple workstreams across business, technology, agencies, vendors, and implementation partners.
  • Drive Agile delivery, sprint governance, release planning, UAT, production readiness, and post-launch stabilization.
  • Establish measurable KPIs covering delivery health, adoption, campaign effectiveness, operational efficiency, and business outcomes.
    MarTech Expertise
  • Demonstrate strong understanding of Customer Data Platforms, Journey Orchestration, Campaign Management, CRM, Personalization, Marketing Automation, Analytics, and Consent Management.
  • Experience with platforms such as Adobe Experience Platform, Adobe Journey Optimizer, Adobe Campaign, Adobe Target, CJA, Salesforce Marketing Cloud, Braze, or equivalent platforms.
  • Understand customer identity, segmentation, audience creation, activation, personalization, and omnichannel journey orchestration.
     
    AdTech Expertise
  • Understand the digital advertising ecosystem including DSPs, SSPs, DMP/CDP integration, ad servers, programmatic advertising, paid media, attribution, audience activation, and measurement.
  • Familiarity with Google Marketing Platform, Meta, retail media networks, clean rooms, first-party audience activation, and privacy-safe advertising.
  • Partner with Media and Marketing teams to improve targeting, measurement, attribution, and advertising effectiveness.
     
    Business & Leadership Skills
  • Translate business requirements into prioritized technology roadmaps.
  • Facilitate executive steering committees and communicate risks, decisions, dependencies, and outcomes.
  • Manage cross-functional teams spanning onshore/offshore delivery models.
  • Drive vendor governance and ensure accountability across technology partners.
  • Identify automation, AI, and GenAI opportunities across campaign operations and marketing workflows.
     
    Qualifications:
  • 12+ years of experience, including 5+ years managing enterprise MarTech/AdTech programs.
  • Strong Retail, eCommerce, Consumer, or Loyalty experience preferred.
  • Excellent executive communication, stakeholder management, problem-solving, and program governance skills
  • Understanding of cloud platforms, APIs, customer data, SQL/data pipelines, privacy, consent, and marketing analytics.
  • PMP, SAFe, Scrum, Adobe, or relevant MarTech certifications are advantageous

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