CRM Coordinator

As the CRM Coordinator you will work closely with the CRM Manager to manage the Caesars iGaming CRM campaigns and drive retention through all appropriate CRM channels, including email marketing. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.

• Be hands-on in creating, segmenting, and launching remarketing strategies
• A/B or multivariant testing on various CRM campaigns to establish which is the most effective
• Tracking and reporting on CRM campaigns in order to guide improvements, and report into the CRM Manager and Director
• Ensuring all CRM campaigns comply with current best practices in the industry

• Bachelor’s Degree required
• 1-3 years of professional experience in CRM or a similar marketing field
• 1-2 years of experience in Optimove or a similar marketing campaign execution platform
• Analytical and data-driven mind
• Knowledge of the iGaming and casino industry is a plus, but not essential
• Well organized, able to prioritize work for self and others
• Efficient and confident communicator, strong collaboration and influencing skills
• Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment
• Eagerness to define how this is done for a new business in the US
• Excited about the opportunity to launch and grow a significant business in a new sector

Essential Functions/Exposures:

• Must be able to sit for extended periods of time
• Must be able to type for extended periods of time
• Must be able to talk on the phone for extended periods of time
• Must be able to write for extended periods of time
• Regular attendance in the office

The hourly pay for this position is $24.00 USD. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role includes paid Personal Time Off.