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Full timeMarketing

Marketing Technology Specialist

CartrawlerDublin🇮🇪Ireland

Quick overview

SeniorityMid Senior
Employment typeFull Time
Work modeHybrid
LocationDublin, Ireland
Stakeholder ManagementPHPSQLMicrosoft ExcelHTMLTableauCSSCRMSEOComplianceContinuous ImprovementGDPRJavaSalesforceJavaScriptProject ManagementData Analysis

Job description

What you will do as a MarTech Developer:

  • Act as the product owner and solution architect across marketing platforms, including Salesforce Marketing Cloud, CMS, and tagging solutions, ensuring platform scalability, integration, and optimization.
  • Monitor and maintain data quality and governance within all marketing databases, ensuring data integrity and compliance with relevant regulations.
  • Lead the delivery of key strategic technical projects and platform integrations, overseeing the end-to-end implementation, and communicating progress effectively to key stakeholders.
  • Develop and implement platform-level solutions for marketing technology systems, ensuring that they align with long-term business goals and are scalable, automated, and efficient.
  • Act as the final authority on the sign-off and acceptance of marketing platform solutions into production, ensuring all technical requirements are met and the solutions are stable.
  • Platform Architecture and Integration:
  • Collaborate with Product & Technology teams to design and implement platform integrations across marketing systems, ensuring seamless data flow and functionality between tools such as CRM, CMS, and other third-party systems.
  • Work with internal and external teams to create backend data integration solutions, including the necessary technical tickets and project management support for successful deployment.
  • Support the delivery of high-level platform innovation by leveraging advanced tools and methodologies to extract, manage, and analyze data from marketing systems.
  • Data and Analytics:
  • Focus on high-level platform data analysis, using tools such as SQL, Tableau, AMP Script, and Excel to derive insights that drive continuous improvement in marketing technology performance.
  • Report on overall platform health metrics, including system performance, data flow efficiency, and integration success, to improve the marketing technology infrastructure.
  • Ensure ongoing compliance with GDPR and other relevant regulations, maintaining a strong focus on data protection and platform governance.

What you’ll bring to the team

  • At least 5 years of experience in a MarTech, marketing platform management, or similar role with a strong emphasis on technology integration and data governance.
  • Extensive experience with Salesforce Marketing Cloud, CMS platforms, and data management systems.
  • Proven experience delivering scalable front-end solutions within CMS platforms (ideally Webflow), including responsive builds, reusable components, SEO best practice, and integration with CRM, tagging, and analytics systems.
  • Proficient in HTML, CSS, SQL, and AMP Script, with foundational knowledge in Java, PHP, JavaScript, or similar technologies.
  • Demonstrated experience in project management, stakeholder management, and cross-functional collaboration.
  • Strong analytical and problem-solving skills with the ability to use data to drive marketing strategy and performance improvements.
  • Excellent communication skills, capable of articulating technical solutions to both technical and non-technical stakeholders.