Marketing Technology Specialist

What you will do as a MarTech Developer:

• Act as the product owner and solution architect across marketing platforms, including Salesforce Marketing Cloud, CMS, and tagging solutions, ensuring platform scalability, integration, and optimization.
• Monitor and maintain data quality and governance within all marketing databases, ensuring data integrity and compliance with relevant regulations.
• Lead the delivery of key strategic technical projects and platform integrations, overseeing the end-to-end implementation, and communicating progress effectively to key stakeholders.
• Develop and implement platform-level solutions for marketing technology systems, ensuring that they align with long-term business goals and are scalable, automated, and efficient.
• Act as the final authority on the sign-off and acceptance of marketing platform solutions into production, ensuring all technical requirements are met and the solutions are stable.
• Platform Architecture and Integration:
• Collaborate with Product & Technology teams to design and implement platform integrations across marketing systems, ensuring seamless data flow and functionality between tools such as CRM, CMS, and other third-party systems.
• Work with internal and external teams to create backend data integration solutions, including the necessary technical tickets and project management support for successful deployment.
• Support the delivery of high-level platform innovation by leveraging advanced tools and methodologies to extract, manage, and analyze data from marketing systems.
• Data and Analytics:
• Focus on high-level platform data analysis, using tools such as SQL, Tableau, AMP Script, and Excel to derive insights that drive continuous improvement in marketing technology performance.
• Report on overall platform health metrics, including system performance, data flow efficiency, and integration success, to improve the marketing technology infrastructure.
• Ensure ongoing compliance with GDPR and other relevant regulations, maintaining a strong focus on data protection and platform governance.

What you’ll bring to the team

• At least 5 years of experience in a MarTech, marketing platform management, or similar role with a strong emphasis on technology integration and data governance.
• Extensive experience with Salesforce Marketing Cloud, CMS platforms, and data management systems.
• Proven experience delivering scalable front-end solutions within CMS platforms (ideally Webflow), including responsive builds, reusable components, SEO best practice, and integration with CRM, tagging, and analytics systems.
• Proficient in HTML, CSS, SQL, and AMP Script, with foundational knowledge in Java, PHP, JavaScript, or similar technologies.
• Demonstrated experience in project management, stakeholder management, and cross-functional collaboration.
• Strong analytical and problem-solving skills with the ability to use data to drive marketing strategy and performance improvements.
• Excellent communication skills, capable of articulating technical solutions to both technical and non-technical stakeholders.