Product Marketing Manager, Platform Marketing

At Great Gray Group, we strive to set the bar for the retirement services industry. Our goal is to deliver advanced retirement solutions that combine our core fiduciary services with robust investment options, innovative technology, and dedicated client service. Every day, we look for opportunities to better serve our clients, be an excellent business partner, and earn the trust of those who rely on us. Great Gray is looking to add a
Head of Product Marketing to our Marketing team.

This role owns the intelligence layer that arms the entire marketing and sales organization with the right message for the right audience — producing the positioning, competitive intelligence, GTM playbooks, sales enablement, and proposal storytelling that every other marketing function depends on. Reporting to the CMO, you will determine what to say to each channel, each partner, and each advisor tier across both the Great Gray Trust Company and RPAG brands.

The ideal candidate brings a structured, analytical discipline to product marketing: someone who builds rigorous systems for competitive intelligence, messaging frameworks, and GTM planning, and executes against them with the same rigor. This position will work from our
Boston, MA office. Great Gray currently supports a hybrid work model with 4 days onsite, and 1 day remote. Visa sponsorship or transfer of an existing visa is not available for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship or transfer.

Own positioning and messaging by channel, developing differentiated stories for Advisors, Recordkeepers, and Asset Managers
Maintain a competitive intelligence program: battlecards, competitive analysis cadence, TDF competitive tools, and ongoing market monitoring
Build and maintain GTM playbooks per Recordkeeper partner and Asset Manager tier, tailored to personas, products, internal concerns, and plan types
Lead launch messaging and GTM coordination for product and feature launches across both brands, including BoardingPass, Panorix, new fund launches, and RPAG feature releases
Produce sales enablement materials: pitch decks, talk tracks, one-pagers, and enablement kits for major campaigns
Own the narrative quality and competitive positioning of all RFP/RFI responses and proposals; RFP Specialist on proposal strategy and template library development
Feed Content with positioning direction -- competitive angle, audience-specific framing, and key proof points; Brief Brand/Design on messaging direction and visual approach to ensure creative aligns with positioning strategy
Bachelor’s degree required; 10+ years of B2B product marketing experience, ideally in financial services, asset management, or the retirement industry
~ Demonstrated ability to build and maintain a structured competitive intelligence program
~ Strong sales partnership skills; comfortable working directly with CRO and sales leadership on enablement, not just producing materials in isolation
~ Experience with sales enablement, proposal development, or strategic content that supports the sales cycle
~ Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
~ Individual compensation within this range, or that may warrant a provision for pay beyond this range, depends on multiple factors, including, but not limited to, candidate’s prior education and relevant work experience and training as well as position location and local market demands.

Our pay-for-performance culture also includes participation in an annual incentive bonus plan for this position which is not included in the ‘Base Pay Range’ noted above.

Group medical, dental and vision insurance
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Employer-paid life and disability insurance
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Eligible employees may also contribute to a 401(k) plan with an advantageous employer contribution model, upholding our mission to support our employees in retirement
Great Gray is the leading independent provider of trustee and administrative services to Collective Investment Trusts (“CITs”), with over $370 billion in CIT assets under management, across more than 1,020 funds. They represent a forward-thinking approach to retirement planning.

These tax-exempt, pooled investment vehicles are offered to employer-sponsored retirement plans, like 401(k)s. CITs are comparable to mutual funds, but, because they are tailored for the institutional retirement market, they can offer distinct advantages, including efficient administration and cost-effectiveness. Great Gray has consistently delivered year-over-year growth at an above market rate and is investing in the continued development of its core CIT business as well as complementary administrative services and technology solutions for the retirement market.

MDP is a leading private equity investment firm based in Chicago. Since MDP's formation in 1992, the firm has raised aggregate capital of over $37 billion and has completed over 160 platform investments across nine flagship funds. MDP invests across five dedicated industry verticals, including financial services, healthcare, technology and government services.

Equal Employment Opportunity Policy
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status or other non-merit factor. Great Gray is committed to ensuring individuals with disabilities and/or those who have special needs participate in the workforce and are afforded equal opportunity to apply and compete for jobs.

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