Head of Brand and Product Marketing Management

As the Category Leadership and Product Marketing Director, you will be responsible for developing and executing strategic plans to drive category growth and enhance product marketing initiatives. You will lead cross-functional teams, manage category portfolios, and create marketing strategies that align with brand objectives. Your role will require a blend of strategic thinking, market analysis, and creative problem-solving to ensure our products meet and exceed market expectations.

Category Strategy Development

~ Analyze market trends, competitive landscape, and customer insights to identify opportunities and threats.
~ Collaborate with sales, product development, and other departments to ensure alignment with overall business objectives.
~ Product Marketing Leadership:
~ Create and execute product marketing strategies that effectively position products in the market and differentiate them from competitors.
~ Oversee the development of product messaging, positioning, and go-to-market strategies.
~ Manage the product lifecycle from concept through launch, including market research, pricing strategies, and promotional activities.
~ Partner with the finance team to develop and monitor budgets, forecasts, and financial performance related to the category.
~ Partner with Education in the development of product education strategies.

Brand and Product Positioning

~ Ensure consistent and compelling product messaging across all marketing channels.
~ Develop and execute product marketing plans that enhance brand awareness and drive consumer engagement.

Team Leadership and Development
~ Manage and develop a Product Marketing Manager, providing ongoing coaching, mentorship, and performance feedback to support their growth and success.
~ Set clear goals and expectations, while fostering a collaborative, high-performance culture.
~ Support team development through regular check-ins, professional development planning, and active career pathing. Identify and recommend new product opportunities based on market needs and competitive analysis.
~ Continuously evaluate and improve product marketing processes and strategies to achieve better results.

Bachelor’s Degree required
Experience: 10+ years of experience in product marketing, category management, or related roles. Proven track record of developing and executing successful category and product marketing strategies.
~ Strong analytical skills and experience with market research and data analysis.
~ Proficiency in marketing tools and platforms, including CRM systems, analytics tools, and digital marketing channels.

Work Environment

The work environment is indoors in a professional office environment. The floor surfaces are carpeted in office areas and conference rooms with vinyl floor covering typical in hallways, break rooms and computer rooms. Occasionally, they may work in a warehouse environment, as part of a project, and/or in the field with outside sales. Work hours and shifts are subject to change depending on operating business conditions and needs. The position resides in Orange County but is hybrid with 2 days being remote work.

Constant use of the upper extremities is required to reach, handle, and position tools and equipment. They must be able to efficiently use Microsoft Office Programs and Project Management systems to retrieve information, generate documents, organize project plans/schedules and coordinate meetings. The employee must also be able to maintain and preserve confidentiality of company information, exhibit strong interpersonal skills and the ability to build relationships with internal stakeholders, including international affiliates.