Principal Go-to-Market Product Marketing Manager - Cloud Computing

Amazon Web Services (AWS) seeks a Principal Worldwide GTM Specialist to define and lead global go-to-market strategy for priority cloud solutions. You will analyze markets, identify customer needs, and translate them into clear value propositions, plays, and campaigns for sales and partners. In this role, you'll build scalable GTM programs, create field enablement content, and guide launch plans across regions. You will collaborate with product, sales, marketing, and partner teams, use data to optimize performance, and help accelerate AWS adoption worldwide in a high-ownership, innovation-driven culture.

Responsibilities

• Define and drive global go-to-market strategy for key AWS solutions and workloads
• Conduct market, customer, and competitive analysis to identify growth opportunities
• Develop clear value propositions, sales plays, and GTM motions for field and partners
• Lead global launch and GTM plans in partnership with product, sales, and marketing teams
• Create and maintain scalable sales enablement content and tools
• Partner with AWS field and partner teams to drive adoption and pipeline growth
• Use data and metrics to measure GTM performance and iterate programs
• Influence senior stakeholders and align cross-functional teams around GTM priorities
• Evangelize AWS solutions internally and externally through presentations and content
• Ensure GTM strategy reflects AWS's customer-obsessed and innovation-driven culture

Required Skills

• Cloud computing (Iaa
• S/Paa
• S/Saa
• S)
• AWS services and architecture
• Go-to-market strategy development
• Sales enablement
• Product marketing
• Data analysis and BI tools
• CRM and sales tools (e.g., Salesforce)
• Partner ecosystem management
• Program and project management
• Executive stakeholder communication