Marketing Coordinator - Univ of South Carolina - Columbia, SC

The Marketing Analyst supports the development of category and proprietary brand innovation for retail, residential and catering channels as a key member of the Marketing Team. Responsibilities include implementation of program development and activation support for retail, residential dining, catering, convenience, and other services with a strong focus on developing and executing an end-to-end solution. This position will gather feedback pre- and post- program development from key internal stakeholders to ensure program success.
Job Responsibilities

• Supports the development of Aramark category & brand strategies for retail, residential and catering channels translating insights to innovation
• Supports the planning of an annual marketing plan with strategies and tactics to refine and enhance focus categories and proprietary brands to drive continuous improvement and innovation
• Supports the creation, repositioning, and/or refresh of focus menu category and proprietary brands including menu construct, environment/trade dress, etc.
• Supports the management of all aspects of the development and on-going management with Growth, Global Operating Excellence including initial sales and operator training materials, roll-out plans, and tools development
• Collaborates with cross-functional teams, including product development, marketing operations, supply chain, sustainability, health and wellness, operations, sales/retention to develop, launch, assess and continuously improve focus categories and brands
• Supports development of key programs, promotions, and other related projects as well as ongoing yearly activation programs that support focus categories and proprietary brands
• Tracks and reports initiative results against these objectives and refine program where needed to attain required operating results while managing the budget and other project management duties (e.g., timelines, project plans, program administration, etc.)

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.
Qualifications

• Requires at least 1-3 years of experience in product, program, or menu development in food service
• Requires experience in building marketing capacity and tools in a complex marketing / sales environment
• Requires a bachelor’s degree or equivalent experience in marketing, nutrition, food science or business
• Strong project management experience leading cross-functional teams in a matrix organization
• Excellent interpersonal communication skills including strong writing and presentation skills
• Photoshop proficiency preferred

Education