Senior Demand Generation Manager

inforcer is one of the fastest growing technology organisations in the world and a leading provider of cutting-edge cybersecurity and AI solutions to support to the SMB market. We provide MSPs (Managed Service Providers) with the fundamental technology they need to manage and secure Microsoft 365 at scale and deliver AI services. Our mission is to be inforced in every MSP!  

About the Role

We are seeking a talented and motivated Senior Demand Generation Manager to join our team. In this role, you will own and execute a wide range of go-to-market initiatives across the funnel. This is a true generalist role, ideal for someone who enjoys building, operationalising, and optimising programs that drive pipeline and revenue. You’ll work closely with Sales, RevOps, Product Marketing, and external partners to ensure campaigns are executed well, leads are followed up properly, and marketing efforts translate into measurable business impact.

If you are looking for a role that involves strategy, execution, and enablement with a strong bias toward action and results, we would love to hear from you!

What you’ll be doing

• Build, document, and continuously optimize lead follow-up cadences across inbound, outbound, event, and ABM motions

• Partner with RevOps to implement cadences, workflows, and automation in CRM and marketing systems

• Work directly with Sales to drive adoption, compliance, and feedback on enablement programs

• Help improve speed-to-lead, follow-up consistency, and funnel conversion rates

Account-Based Marketing (ABM)

• Partner hand-in-hand with Sales to plan, execute, and measure ABM programs

• Support account selection, messaging alignment, outreach coordination, and campaign execution

• Track engagement, influence, and pipeline impact for target accounts

Campaign Creation & Execution

• Plan and execute integrated marketing campaigns across email, digital, content, events, and sales plays

• Coordinate timelines, assets, messaging, and execution across teams and vendors

• Ensure campaigns are delivered on time, on brand, and aligned to pipeline goals

Lead Nurture & Funnel Optimization

• Build and manage lead nurture programs that move prospects from awareness to consideration to conversion

• Segment audiences and tailor messaging by persona, intent, and funnel stage

• Continuously test and improve nurture performance using engagement and conversion data

Vendor & Partner Management

• Work with and support external vendors and agencies across content creation, digital marketing, SEO/GEO, and other initiatives

• Ensure vendors are aligned to goals, timelines, and quality expectations

• Act as the internal owner to keep work moving and accountable

Steep Learning curve: We believe people leave organisations when learning stops. We promise a steep and continuous learning curve to both challenge and develop our people. You are responsible for your own learning, but you’ll be surrounded by exceptional people and strong enablement, if you choose to lean into it, in an environment where it’s safe to make mistakes, try new things, and improve.  

Real impact: We operate in a high-trust and autonomous environment where you can make a real impact and difference in your role and across the company.