Digital Marketing Specialist V

Immediate need for a talented Digital Marketing Specialist V. This is a 06+months contract opportunity with long-term potential and is located in Mountain View ,CA(Hybrid). Please review the job description below and contact me ASAP if you are interested.
Job ID:26-30897
Pay Range: $75 - $81/hour. Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).
Key Responsibilities:

• Grow referral as an acquisition channel by owning the strategy, roadmap, execution, and performance of referral programs.
• Personalize referral propositions, messaging, incentives, and timing across TurboTax DIY, Assisted, and Full Service customers.
• Build an always-on referral engine by identifying customer signals that indicate advocacy moments and creating engaging referral concepts.
• Partner closely with Product, Engineering, Lifecycle, and Analytics teams to integrate referral into the customer experience.
• Establish a measurement framework that connects referral performance to customer acquisition and economics.

Key Requirements and Technology Experience:

• Key Skills: Experience with expert- or advisor-mediated referrals, cross-brand referral ecosystems, consumer financial products, or building a referral/growth capability from 0 1.
• AI fluency: leveraging AI and modern tools for research, analysis, experimentation, creative development, and reporting.
• 7+ years in consumer growth, lifecycle marketing, product marketing, referral/advocacy, or a related discipline, with meaningful hands-on ownership of referral or customer-led growth.
• Experience owning a growth program end-to-end from strategy and creative development through experimentation, measurement, and optimization.
• Deep understanding of referral mechanics, including incentive design, conversion funnels, lifecycle triggers, and fraud prevention.
• Strong creative and analytical instincts to originate compelling referral concepts and interpret results effectively.
• An entrepreneurial operating style, comfortable navigating a large, matrixed organization to achieve results.

Our client is a leading IT Industry, and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.
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