Software Sales Executive

Job Description
BO LACEY CONSTRUCTION — Sales Manager
Compensation:
$100,000 Base Salary + Up to $100,000 in Performance Incentives (Up to $200,000 Total)
Coach in the Field. Why Bo Lacey Construction? An established 10-step in-home sales process built on a one-day-close philosophy. Heavy corporate investments in marketing, lead generation, recruiting, and training. Support from an internal corporate sales trainer and outside professional training resources. This is a hands-on, field-based leadership role for a high-energy manager—not a desk job.

You will lead, coach, and grow a residential sales organization of 16–20 professionals. You will earn team credibility by knowing how to run appointments, build value, handle objections, and close kitchen-table deals yourself when necessary. Set clear expectations, reward success, and fix performance issues early.

Field Coaching & Ride-Alongs

Provide immediate post-appointment coaching on objection handling and closing to turn average reps into top performers.

Own the Sales Number

Stay accountable for overall performance. Track and act on metrics: total sales, close rate, leads run, revenue per appointment, average job size, individual performance, segment performance, cancellations, financing, follow-ups, new-hire ramp-up, and sales certification.

Build Accountability

Run daily huddles, weekly coaching, individual reviews, scorecards, pipeline reviews, forecasting, ride-along planning, new-hire development, sales certifications, CRM discipline, and performance improvement plans. Partner with recruiting and training teams to interview, select, onboard, evaluate, and retain top talent to shorten ramp-up times and build future leaders. Residential sales happen when homeowners are free. Requires evening availability, regular Saturdays, and occasional Sundays.

Protects a sustainable routine with 2 consecutive days off each week (e.g., focus is on field presence rather than punching a clock at 8:00 or 9:00 AM. Proven experience leading a sales team and coaching salespeople. Business-to-customer (B2C) experience (required). High-ticket residential or in-home sales experience (strongly preferred). Home improvement sales and one-call-close experience (preferred). Experience recruiting, onboarding, and using CRM systems. Strong communication, leadership presence, and willingness to spend significant time in the field.

Performance Incentives

Up to $100,000 annually (tied to sales and organizational goals).