Senior Marketing Copywriter (Re

We're looking for a direct response copywriter who can own messaging strategy across a client pod in our info/coaching marketing agency. You'll be embedded in a cross-functional pod alongside a strategist, media buyer, and PM - writing ad scripts, funnel copy, emails, webinars, and sales pages for clients spending $100k-$1M+ monthly on ads. You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're handed.

You'll be reviewing performance data, understanding why winners win, and coming to creative strategy calls with "here's what we should test and why" - not just "ready for my next assignment."
You come to creative strategy calls with prepared ideas and hypotheses - not just ready to receive direction
You can explain why a winning ad works (awareness level, belief shift, lead type) - not just that it works
Your first drafts are close to final - strategists aren't rewriting your copy, they're refining it
Iterations are based on insight (what belief shift is landing, what objection we're not handling) - not surface-level changes (let's try a different hook)
The strategist trusts you to lead on messaging and creative concepts so they can focus on client relationships and offer strategy
Your avatar docs and messaging foundations are useful references the whole team pulls from - not boxes you filled in to complete a task
Morning:
Check the creative tracker for your clients.

What's testing? Review any feedback or revision requests that came in overnight. Writing blocks:
The bulk of your day is writing - ad scripts, body copy, emails, funnel pages, or long-form projects like webinars or VSLs. You're working from briefs you helped shape, not briefs handed to you fully formed. Creative strategy calls:
You come prepared with analysis: what's working, what's not, what we should iterate on, what net-new concepts are worth testing.

Fill out creative briefs with the strategic reasoning (idea, angle, awareness level, lead type, variation) - not just the copy itself
Update the creative tracker with your batch details before submitting for review
Coordinate with creative leads on video scripts and static direction info/coaching space strongly preferred
~ Deep understanding of awareness levels, belief shifts, and long-form persuasion structures (not just short-form social copy)
~ Experience writing across formats: ad scripts, body copy, emails, sales pages, webinars/VSLs
~ Ability to analyze creative performance and iterate intelligently - not just "try something different"
~ Comfortable working within structured systems (creative trackers, naming conventions, brief templates)
~ Writing without understanding the strategy behind it - the offer mechanics, the funnel purpose, the awareness level - produces generic copy.

Copywriters here get strategic context - and contribute to it. You should know what we're testing, why we're testing it, and bring your own ideas. "Not surface-level analysis.
"Understanding why it won - what lead, what awareness level, what belief shift - is what lets you iterate intelligently and compound wins. Not detached from performance. If you don't know what's winning and losing, you're writing blind. Creative trackers, performance data, creative strategy calls - they exist so you can write with intention, not hope. Creative strategy is collaborative.

Strategists, media buyers, and you all contribute to what gets tested. Same goes for funnel improvements and long-form projects.

You're energized by understanding why copy works - awareness levels, belief shifts, persuasion structures - not just writing what sounds good
You're curious about performance data and want your work to be measured
You want to master direct response as a discipline, not just collect writing samples
You see copywriting as creative expression rather than strategic persuasion
You're not interested in performance data or iteration
You want to write, not think about why you're writing it
ABOUT BAD MARKETING:
We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world.

At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else. We specialize in info/coaching, local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brands, and more. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture.

For us, finding fulfillment in your career is just as crucial as excelling in it. Comprehensive health, dental, and vision insurance plans (US Residents Only)
Paid US Holidays
Remote
~ W2 (US Residents Only)