Data Analyst for Scaling Sports Company

Our client is a growing international commercial sports organisation which are rapidly scaling. They are seeking a self-starting Data Analyst who is the analytical engine of their Data Strategy function. The role transforms customer and business data into actionable insights that improve audience growth, participation, engagement, retention, and commercial performance. Working across membership, marketing, event operations, technology, and commercial partnerships functions, this role helps them understand and engage its participants and fans through analysis, reporting, audience segmentation and measurement. Reporting to the Data Strategist, this role is based at their London HQ.

Key Responsibilities

Analysis and insight:

• Analyse member, participation and engagement data and respond to related ad hoc business questions
• Identify behavioural trends and growth opportunities that support business priorities
• Synthesise findings into clear recommendations for audiences of varying technical understanding, from C-level executives to departmental functions

Reporting and visualisation:

• Develop and maintain dashboards and reporting frameworks in BI tools
• Maintain the registration reporting and event tracking dashboards in line with the framework owned by the Data Strategist
• Automate recurring reporting where possible and deliver insights at-pace, without compromising quality

Audience, membership and commercial analytics:

• Build audience segmentations and support lifecycle analysis
• Maintain customer indicators and derived variables; assist with customer value modelling
• Evaluate customer engagement performance and analyse customer journeys
• Support campaign optimisation and measure membership and lifecycle performance
• Support analysis of commercial initiatives and sponsorship/partner reporting
• Provide insights into audience monetisation opportunities

Experimentation and measurement:

• Analyse A/B tests and experiments and produce recommendations from results
• Support attribution and performance measurement against the KPI framework set by the Data Strategist

Data preparation, governance and quality:

• Prepare, transform and validate datasets from digital products, event registration systems, marketing platforms and other customer touchpoints
• Perform regular data audits; identify and correct discrepancies and normalise data across platforms
• Support the integration and quality assurance of new data sources, collaborating with third-party developers where needed
• Maintain best-practice documentation and support business users with insight interpretation

Profile

Essential skills:

• Experience analysing customer, membership, marketing or commercial data in a data-driven organisation with a degree or equivalent experience in Data Science, Data Analytics, Statistics, Mathematics, Computer Science, Economics or a related quantitative discipline
• Strong SQL skills querying and manipulating large datasets, ideally PostgreSQL and/or MySQL
• Experience using a scripting language, preferably Python, for data analysis, automation and API integrations
• Experience developing and maintaining dashboards in BI tools such as Power BI, Tableau or Looker
• Experience preparing, transforming and validating data from multiple sources
• Strong knowledge of Google Analytics (GA4) and digital performance measurement
• Experience working with marketing, CRM or customer engagement datasets
• Advanced Excel and/or Google Sheets
• Experience with cloud-based databases or data environments, ideally AWS
• Ability to translate complex analysis into clear, actionable recommendations for non-technical stakeholders
• Curious, detail-oriented, and highly analytical; commercially aware, proactive and collaborative
• Comfortable with ambiguity and fast-moving environments
• Experience using AI-powered and agentic development tools (e.g. Claude Code, Gemini) to improve analytical productivity
• Experience with marketing automation platforms such as ActiveCampaign, Braze, Bloomreach or Salesforce Marketing Cloud
• Experience supporting segmentation, propensity modelling or customer lifecycle analysis
• Experience in sports, events, membership, subscription, media, travel or consumer-facing organisations
• Knowledge of attribution, experimentation or A/B testing methodologies

The EDGE they seek

• Entrepreneur at Heart: A 'Doer' who thinks and acts like a founder, driving impact and pushing boundaries to achieve key results. You like getting 'stuck in' and making sure that great ideas come to life and deliver real change.
• Dynamic Innovator: An adaptable individual who thrives in fast paced environments, seeking new opportunities to drive progress.
• Growth Mindset: Embraces challenges as opportunities, bouncing back stronger from every setback. There is nothing you can’t do if you apply yourself fully.
• Equality of voice: A. Team. Player. Able to inspire and motivate others, bringing energy, innovation, and a can-do attitude to our startup environment.
• The opportunity to change a major sports area and build something you can be really proud of.
• Flat working environment and a get-things-done company culture.
• Private health insurance through Vitality, including wellness benefits and more.
• Learning & Development budget for courses, books, events and more.
• Flexible working structure and hybrid working.
• Enhanced parental leave.
• Company share option scheme to drive ownership ability and allow financial participation in company success.
• Complimentary event entries for employees, friends and family.
• Free office snacks & drinks, open water swim credits and more.

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