VP, Mkt, Comms, Cons Exp, & CR - Strategic Planning & Marketing - Full Time

Position Summary

The Vice President of Marketing, Communications, Consumer Experience & Community Relations is a strategic system and thought leader responsible for elevating The Guthrie Clinic’s brand, strengthening community relations, advancing enterprise communications, and shaping an exceptional end‑to‑end consumer experience. This role integrates marketing, communications, community relations, and experience functions under unified leadership to drive growth, brand maturity, and market relevance.

Key Responsibilities

Strategic Leadership & Vision

Develop and execute a multi‑year enterprise Marketing & Communications strategy aligned to system priorities, including brand maturation, market share growth, and community impact in alignment with the five-year strategic plan and regional plans.

Provide thought partnership to the EVP Chief Strategy Officer, contributing to system growth, business development, and organizational reputation.

Artificial Intelligence (AI) pioneer bringing technology forward to increase efficiencies and advance strategies.

Marketing & Brand

Oversee brand strategy, marking related digital strategy, creative services, campaigns, and market positioning.

Ensure brand consistency across all internal and external channels.

Guide data‑driven marketing practices leveraging analytics, insights, and competitive intelligence.

Communications

Manage internal and external communications functions, including media relations, public affairs, crisis communications, content strategy, and organizational messaging.

Advance storytelling that strengthens employee engagement and community trust.

Integrate communication strategies across service lines and business units.

Consumer Experience

Lead systemwide consumer experience strategy, driving improvements across access, digital front door, service excellence, and feedback loops.

Collaborate with operations, quality, and HR to strengthen touchpoints across the continuum of care.

Serve as executive sponsor for experience‑related initiatives that elevate patient satisfaction, loyalty, and retention.

Community Relations

Oversee community partnerships, outreach programs, sponsorships, and external engagement strategies.

Ensure alignment with population health initiatives and regional needs assessments.

Influence the conversation about rural health care at the highest levels to secure funding, shape policy, attract workforce, and strengthen Guthrie’s role as a national model.

Leadership & Talent Management

Direct a diverse team across marketing, communications, community relations, and experience functions.

Build high‑performing, collaborative teams that embrace innovation, accountability, and service excellence.

Execute in a high-change environment with the willingness to build a world class marketing function that is recognized locally and nationally.

Qualifications

BS Required, master’s degree preferred (MBA, MHA, MPH, Communications, Marketing, or related field).

10+ years of progressive leadership experience in Marketing, Communications, Consumer Experience, or related fields.

Demonstrated success leading multidisciplinary teams in complex, matrixed environments.

Demonstrated experience managing multi-million-dollar budgets with an emphasis on corporate stewardship.

Proven ability to use data, insights, and analytics to drive decision‑making.

Strong executive presence and communication skills with the ability to influence at all levels.

Must be in and intimately familiar with Guthrie’s footprint/market.

Core Competencies

Strategic Vision & Execution

Brand Leadership

Executive Communication

Consumer‑Centric Design

Community Partnership Development

Change Leadership

Cross‑Functional Collaboration