Marketing Director, Europe

About the Role 

The Marketing Director, Europe is a critical role responsible for building Billtrust's brand and demand generation engine across Europe from the ground up, in direct partnership with the CMO and cross-functional leadership.  

As part of scaling Billtrust across European markets, you will build go-to-market and brand awareness strategy in priority markets like the UK and Germany, develop market-entry strategy for new geographies, and act as an embedded partner to regional sales, SDR, and CS teams. 

What You’ll Do 

Regional Strategy & Leadership 

• Own the European marketing strategy and P&L-aligned plan, setting country/region priorities, targets, and budget allocation in direct support of pipeline and revenue goals set with the CMO and NA leadership. 

• Develop market-entry strategies for new European geographies, including sequencing, positioning, and channel selection. 

• Operate with a high degree of autonomy, making day-to-day regional decisions while keeping the NA-based CMO aligned on strategy, budget, and results. 
• Report on regional marketing performance, pipeline contribution, and awareness metrics to the CMO and broader leadership
• Manage regional marketing budget, forecasting, and vendor contracts. 

Go-to-Market & Demand Generation 

• Build and execute a go-to-market and brand-awareness strategy tailored to each priority European market, recognizing the company is largely unknown particularly in UK & Germany, two top priority markets, and requires demand generation from a low-awareness starting point. 

• Localize and adapt content, messaging, and campaigns into local languages and cultural context rather than simply translating NA assets. 

• Plan and activate regional events (field marketing, trade shows, roadshows) end-to-end, from budget and vendor selection through execution and ROI reporting. 
• Run digital marketing (paid, SEO/SEM, social, web) localized by market, with performance tracked against pipeline and awareness KPIs. 

Partnerships, PR & Cross-Functional Execution 

• Manage regional PR and comms, including relationships with local PR agency, to build brand credibility and press presence market by market. 

• Build and manage a partner marketing program with regional resellers/partners, including co-marketing funds, joint campaigns, and enablement. 

• Work as an embedded partner to regional sales leaders, sellers, SDRs, and CSMs despite a lean team, aligning marketing activity tightly to sales priorities and pipeline coverage. 

• Tap resources in North America for Operations support, content creation, web needs, etc.
• Source, hire, and manage external contractors and agencies (creative, digital, PR, events) to extend capacity. 

What You’ll Bring 

Required Skills: 

• 8–10 years in B2B marketing, with several years in a European regional or country marketing leadership role. 

• Track record building marketing in new or low-awareness markets (brand-building/market-entry experience), not just scaling an already-known brand. 

• Experience spanning multiple channels: field/events, digital, content, PR — able to both strategize and execute hands-on given a lean team. 

• Proven ability to manage agencies and contractors effectively, essentially running an “extended team” model. 

• Experience operating autonomously and cross-functionally with sales, SDRs, and CS in a matrixed, remote-from-HQ structure (reporting to a NA-based CMO). 

• Multi-market European experience (especially UK, DACH, Benelux) with cultural and localization fluency. 

• Strong analytical/planning skills — able to set and report against KPIs tied to pipeline and awareness goals. 

• Based in London. 
• Comfortable in a fast-paced, resource-constrained environment typical of scaling a US company into Europe. 

Preferred Skills: 

• Fintech (or B2B payments/financial software) background strongly preferred, with familiarity navigating European fintech buyer dynamics and competitive landscape. 

• Partner/channel marketing experience strongly preferred. 

• German language skills a plus in addition to fluent English.