Culture Marketing Manager - Events

The Culture Marketing Manager – Events is responsible for translating Red Bull India’s broader Music & Dance strategy into high-quality, culturally credible and scalable event experiences across the country. Working closely with the Music and Dance Managers, the role will manage the end-to-end delivery of a portfolio of culture events, bringing together agencies, production partners, venues and internal teams to ensure ideas are executed to the highest standards of consumer experience, brand expression, operational excellence and commercial discipline. The role will also strengthen the way Red Bull delivers events at scale — building stronger processes, partner ecosystems, production capabilities and learnings that enable the Culture Marketing team to do more, better and more efficiently.

Event portfolio and End-to-End Event Ownership

• Take end-to-end ownership of assigned Music, Dance and Culture events, translating the strategic and creative direction into clear execution strategies, plans and outstanding consumer experiences.
• Manage the full event lifecycle from briefing and concept development through planning, production, live execution and post-event evaluation.
• Develop and manage comprehensive project plans covering timelines, budgets, production, suppliers, venues, stakeholders, risk management and critical milestones.
• Act as the central point of accountability for delivery, ensuring multiple internal and external stakeholders remain aligned and that projects consistently meet Red Bull’s standards for quality, brand expression and consumer experience.
• Anticipate challenges early, make informed trade-offs and proactively solve issues to protect the quality and impact of the event.

Production & Operational Excellence

• Own the production architecture for assigned events, spanning venues, technical production, staging, set design, infrastructure, logistics, staffing, safety and on-ground operations.
• Build and manage high-performing production agency and vendor ecosystems, ensuring partners are held accountable for quality, efficiency, innovation and delivery.
• Establish robust processes, templates and ways of working that improve consistency and allow successful event formats to be replicated and scaled across markets and event types.
• Proactively identify operational, logistical, financial and safety risks and put mitigation plans in place well ahead of execution.
• Continuously raise the bar on event production, identifying new technologies, formats, production solutions and operational approaches that can enhance the consumer experience while improving efficiency.

Industry Relationships

• Build and manage a strong network of agencies, production partners, vendors, venues and third-party event stakeholders that can support Red Bull’s growing Culture Events portfolio.
• Develop relationships beyond individual projects, creating a trusted partner ecosystem that gives Red Bull access to stronger capabilities, ideas, talent and execution opportunities.
• Serve as the key delivery interface between Red Bull and external partners, ensuring clarity of expectations, accountability, timelines and quality across projects.
• Work closely with the Music and Dance Managers on relevant industry relationships, ensuring strong continuity between cultural strategy, partner engagement and flawless execution.
• Strengthen Red Bull’s reputation as a premium, credible and innovative partner within the music, dance and broader culture event ecosystem.

Business Planning and Budget Management  

• Annual Business Plan Development: Collaborate with the dance and music managers to lead and implement an annual business plan that aligns with Red Bull’s broader marketing goals.
• Budget Preparation and Oversight: Work closely with the team to prepare the annual budget for music and dance projects, ensuring all financial aspects are clearly outlined and agreed upon.
• Project Tracking: Implement robust tracking systems for project and budget management, ensuring timely reporting of any deviations and making necessary adjustments to stay within budget.
• Financial Accountability: Maintain financial discipline by closely monitoring project expenditures and reporting on budget performance to relevant stakeholders.

Innovation & Local Relevance

• Continuously identify emerging consumer trends, cultural shifts and new opportunities that strengthen Red Bull's connection with local communities.
• Lead the development of innovative event concepts rooted in regional culture while creating mechanisms to test, learn and scale successful ideas nationally. Encourage experimentation across regional teams, capturing best practices and transforming successful local initiatives into national programs.
• Partner closely with Media Network and Brand teams to ensure every major culture events are amplified through digital content, creator collaborations and social storytelling, extending consumer engagement beyond the physical event.
• Drive continuous innovation in event branding, activation tools and execution templates to improve scalability, operational efficiency and premium consumer experience.

• Recognized Post Graduation Course in Marketing / Events Marketing
• 7-8 years’ work experience preferably in the events marketing business.
• Passionate, Enthusiastic, strong communication and interpersonal skills, must believe and Live the brand.
• Self-starter, fast-paced, ability to multitask, plan ahead
• Analytical-minded and creative
• Events marketing experience, preferably with an agency or brand
• Interested in upcoming trends and keeps up with fast changing consumer behavior (especially among younger audiences)
• Experience in research process management.

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (‘Red Bull India’) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.
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