Regional Account Executive Wholesale UK North & Scotland – Barebells | Vitamin Well | NOCCO

Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.

In the UK, NOCCO, Barebells and Vitamin Well are growing across grocery, convenience, online and sport and fitness. Our momentum is built in the field through strong execution, trusted retailer relationships and a fast-moving, hands-on approach. As the business continues to scale, the field remains central to how we grow.

We are now looking for a Regional Account Executive – Wholesale to cover North England and Scotland.

About the role

This is a field-based FMCG role where you take ownership of your own territory from day one. You will be responsible for driving distribution, visibility and execution for NOCCO, Barebells and Vitamin Well across cash & carry depots and convenience stores.

You will spend most of your time in the field, working closely with cash & carry depots to build our presence. Alongside this, you will manage a selection of regional wholesalers and multi-site operators, collaborating with local Field Sales Executives and Wholesaler Development Managers to connect depot activity with opportunities in convenience retail.

The role covers North England and Scotland, ideally from the NE or EH postcode areas.

In short, your responsibilities will be:

• Represent NOCCO, Barebells and Vitamin Well across depots in your region, ensuring strong visibility, availability and execution.

• Build lasting relationships with depot managers, business development teams, regional wholesalers and multi-site operators.

• Plan and run depot demo days to generate new contacts and distribution opportunities.

• Identify and secure secondary placements within depots to maximise visibility and pull-through.

• Work with Field Sales Executives and Wholesaler Development Managers to connect stores with depots, drive local distribution and unlock opportunities with multi-site operators.

• Support new product launches and campaigns across depots, multi-site operators and regional wholesalers.

• Share insights from depot visits and local market activity with the wider team.

What you can expect

• The autonomy to manage your own territory and priorities, with the coaching and support of a collaborative UK Sales team.

• A hands-on commercial role where your impact is visible through stronger depot execution, new distribution opportunities and sales growth.

• A fast-paced, action-led environment where ideas turn into action quickly and results are visible on the ground.

Who are you

You are at your best out in the field: walking into depots, starting conversations and making things happen. You build trust quickly, adapt your approach to who you meet and communicate in a way that is clear, direct and professional.

You are proactive, organised and comfortable making decisions independently. When something is off in a depot, you fix it, and when you see an opportunity, you act on it. You plan your days effectively and stay focused when priorities shift and new products launch.

Essential skills to succeed

• Proven experience in a fast-paced sales environment.

• Legal right to work in the UK.

• Full UK driving licence and willingness to travel extensively across the region.

• Ability to plan and manage your own territory, prioritise effectively and deliver results.

• Excellent communication skills, both persuasive and professional.

Additional experience we value

• Experience in FMCG sales.

• Wholesale or cash & carry experience.

How to Apply

Application deadline: December 6th 2026

We review applications on an ongoing basis and may fill the position before the application deadline. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group

At Vitamin Well Group, we believe that a great workplace fuels great products. With over 750 employees worldwide, our people play an important role in how we build brands, develop products and grow the business. Our values – innovation, courage, drive and responsibility – shape how we work together and how we do business.

Across functions and markets, our teams are hands-on in building our brands, developing our products and making them available to consumers around the world. We embrace an office-first principle because we believe our best ideas emerge when people come together, share ideas, build relationships and take ownership.

Promoting active lifestyles is part of our culture. Employees can take part in run clubs, group workouts, races and sporting events that suit different interests and fitness levels. As we continue to grow, we aim to make a positive impact by reducing our environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner.