Partner Marketing Programs Manager

The Role

The Partner Marketing Programs Manager will work closely with Partner Marketing, Partner Sales, Events, Demand Generation, Content, Product Marketing, and other teams across Versapay.
You'll help build and execute programs across our ERP/VAR, ISV, and Financial Institution channels, while also supporting the marketing activation around key partner events and broader marketing programs.
The role is intentionally broad, but the focus is consistent: create scalable marketing programs and assets that help our partners and internal teams generate pipeline.

Key Responsibilities

Partner Marketing Programs: Build and execute marketing programs for our ERP/VAR, ISV, and Financial Institution partners, including campaigns, partner communications, campaign-in-a-box programs, and other demand generation initiatives.
Partner Content: Create and adapt content for specific partners and audiences, including emails, landing pages, one-pagers, presentations, sales materials, and campaign assets.
Partner Enablement: Develop materials that help our partners understand and sell Versapay, including partner decks, solution overviews, battlecards, playbooks, talking points, and campaign-specific enablement.
FI Sales Training & Product Knowledge: Work closely with Partner Sales and Product Marketing to build and maintain sales training and product education for Financial Institution partners. Translate Versapay product capabilities, positioning, use cases, and updates into clear, practical training that helps FI partner teams confidently identify opportunities, explain the value of Versapay, and support effective customer conversations.
FI Enablement Support: Provide focused support to Financial Institution partners in two critical areas: strengthening sales readiness through repeatable training, and improving product knowledge through current, easy-to-use materials and access to the right internal subject-matter experts.
Partner Events: Run the marketing execution around key partner events, including Microsoft, NetSuite, Sage, and other strategic ecosystem events. This includes event promotion, landing pages, email campaigns, partner communications, speaker support, collateral, and post-event follow-up.
Webinars & Marketing Programs: Run webinars and other marketing programs that contribute to pipelines across the broader business. This may include program development, promotion, content, execution, and follow-up.
Cross-Functional Execution: Work with Partner Sales, Events, Demand Generation, Content, Product Marketing, and other teams to bring programs to life and keep projects moving.
Program Scalability: Look for ways to turn one-off partner requests and programs into repeatable plays that can be used across multiple partners and channels.
Measurement: Track program performance and use results to improve future campaigns and partner activation.

Qualifications

3–6+ years of experience in B2B marketing, partner marketing, field marketing, demand generation, or a related role.
Experience building and executing marketing programs from planning through launch.
Strong writing and content development skills, with the ability to adapt messaging for different audiences.
Experience creating marketing materials such as presentations, one-pagers, campaign assets, emails, and landing pages.
Experience developing sales training, product education, or enablement materials that help partner-facing teams communicate product value and use cases.
Ability to learn product capabilities and positioning quickly, work with subject-matter experts, and translate technical information into practical partner-facing guidance.
Comfortable working across multiple teams and managing several programs at once.
Strong project management skills and a bias toward getting things done.
Experience working with channel, partner, field, or ecosystem marketing is a plus.
Experience supporting Financial Institution partners, or working in banking, fintech, payments, ERP, or enterprise technology, is a plus.
Comfortable operating in a fast-paced environment where priorities can change, and you're expected to figure things out along the way.

Why This Role Matters

Partners are a significant growth channel for Versapay, and we're investing in the programs and resources that help them succeed.
This role will help us move faster by giving our partner teams more marketing support, our partners more resources to take to market, and our broader marketing organization additional capacity to execute high-impact programs.
For our Financial Institution partners in particular, this role will strengthen the sales training and product knowledge they need to represent Versapay effectively, engage customers with confidence, and create more consistent pipeline opportunities.
It's an opportunity to work across a wide variety of businesses while developing deep experience in partner marketing, demand generation, enablement, and events.