B2B Growth Marketing Lead

About the Role

As B2B Growth Marketing Lead, you will build and accelerate the company's B2B growth strategy in an early-stage AI company experiencing strong demand. You will work closely with product, performance, brand, content, and sales teams, reporting to the Head of Growth.

What You'll Do

• Define the ideal customer profile, qualified lead criteria, lead scoring, and handoff processes.

• Generate demand through paid marketing, SEO, content, events, and outbound support.

• Improve conversion and nurture prospects with landing pages, email sequences, and retargeting.

• Align with sales on lead definitions, handoff agreements, lead quality feedback, and useful collateral.

• Measure pipeline and cost per lead by channel, reallocating budget toward the channels that drive sales.

What We're Looking For

• Four to eight years of B2B growth marketing experience, including ownership of a true 0-to-1 build at an early-stage company or in a new market segment.

• Experience launching new products or growth initiatives from the ground up.

• Hands-on experience across full-funnel growth, including SEO, paid search, landing pages, email, webinars, and lead scoring.

• Experience with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms.

• A track record of staying more than one year in all but at most one recent role.

• Authorization to work in the United States without visa sponsorship.

Compensation & Benefits

Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.

Location

On-site in New York, New York.