Growth Design Manager

WHAT YOU GET TO DO:

• Conversion and growth: You own website conversion across our product sites, from visit to demo request or sign-up. You set the targets with Marketing leadership, report on them weekly, and decide what to fix next.
• Experimentation: Run a continuous testing program: hypotheses, A/B tests, landing page variants, and clear readouts on what won and why. Every page has one clear next action and a number that shows whether it’s working.
• Journeys and UX: Own how visitors move through our sites: navigation, information flow, forms, calls to action, and the handoff into sign-up and sales. Use heat maps, session recordings, click tracking and funnel data to find where people drop off.
• AI-powered build and operations: Design, build and deploy pages with AI tools (Claude Code, Claude Design, Figma integrations) and HubSpot. Build agents and automated workflows that cut the time from idea to live test, for things like page generation, QA, personalization and reporting.
• Websites: Lead the migration of Loadsmart.com onto HubSpot. Own the product sites and subdomains end to end, including speed, technical health and tracking.
• Storytelling that converts: Tell a clear, intentional product story across web, video, motion, social, presentations and events. That includes showing what our AI actually does and proving the story works with the numbers.
• Visual identity: Drive Loadsmart’s visual identity forward across ShipperGuide, Loadsmart AI and Opendock. Own brand guidelines and how the product brands connect to the Loadsmart brand. Product positioning stays with Marketing.
• Creative for the company: Deliver the company’s visual needs, including collateral, campaign creative, event materials and sales assets. Do it mainly through your bench and templates, so creative requests never slow down the growth work.
• Your bench: Build and manage freelance designers and developers, with frameworks and AI workflows that let them ship fast and on brand.
• Tooling: Recommend and own the web, design, analytics, testing and AI tool stack, in partnership with IT and Marketing.

REQUIRED QUALIFICATIONS:

7+ years in growth, conversion optimization or web roles, including at least 2 years owning conversion results for a B2B website or product.
You think in funnels and numbers first. You can show tests you ran, what you learned, and the lift they drove in pipeline or sign-ups.
You’ve led a website relaunch or migration and can show the before and after in results, not just in looks.
You’re fluent in the analytics: GA4, HubSpot, heat map and session tools (Hotjar, Clarity or similar) and A/B testing platforms. SQL is a plus.
You build AI agents and automations, not just prompts. At a minimum, you design agent-based workflows and build low- or no-code agents that raise a team’s output. Ideally, you use coding tools like Claude Code or Cursor to build and ship working tools with little engineering help. Bring real examples.
You can design and build: Figma prototype through front-end build, QA and deploy, in HubSpot or a comparable CMS.
You have a strong eye for design and a portfolio that proves it, and you use that eye to drive conversion. Your portfolio shows results next to the work.
You tell stories visually across formats, including web, video, motion, presentations and print, and you can show examples beyond websites.
You learn our products and buyers quickly and can turn complex AI capabilities into a clear story.
You’ve managed freelancers or external creative and development talent.