Sr. Director of Marketing

Description
We are seeking a dynamic and results-driven
Sr. Director of Marketing to lead our marketing strategy and execution in the fast-growing sports technology sector. This leader will be responsible for brand positioning, demand generation, digital marketing and product marketing. The ideal candidate has a deep understanding of sports technology, audience engagement, and emerging marketing trends, with a proven track record of driving growth through innovative and data-driven marketing initiatives.

What You Will Do

Supervisory Responsibilities:
Supervise and support assigned team members and departmental personnel
Provide the marketing team ongoing coaching, clear direction, priorities, accountability, ensuring everyone understands what needs to be accomplished and why, and performance management.

Prioritize team workload and oversee project execution to ensure deadlines are met
Participate in interviewing, hiring, onboarding, and termination processes in partnership with HR
What You Will Do:
Develop and execute a comprehensive marketing strategy that aligns with company goals, drives brand awareness, and fuels revenue growth. Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability. Establish key performance indicators (KPIs) and continuously measure marketing effectiveness, optimizing for ROI.

Work cross-functionally with sales, product, and technology teams to ensure alignment and seamless go-to-market execution. Own brand positioning, messaging, and storytelling to strengthen market presence and customer engagement. Drive digital marketing initiatives, including SEO, SEM, content marketing, email campaigns, and social media strategies. Oversee website optimization and user experience to maximize conversions and engagement.

Leverage influencer and athlete partnerships to expand brand credibility and reach
Develop compelling product marketing strategies, including launch plans, sales enablement tools, and customer education programs. Conduct market research and competitive analysis to identify trends, customer needs, and new opportunities. Work closely with product and engineering teams to translate complex sports tech solutions into customer-friendly messaging. Lead demand generation campaigns to acquire and retain customers across B2B and B2C channels.

Develop and manage marketing budgets, allocating resources effectively to maximize impact. Implement data-driven marketing tactics, leveraging analytics to refine targeting, segmentation, and personalization strategies. Optimize customer acquisition and retention strategies through CRM, automation, and loyalty programs. Perform other duties as assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements
Do You Have:
10+ years of marketing experience, with at least 5 years in a leadership role within the sports technology, sports entertainment, or related industry. Strong expertise in digital marketing, brand management, and demand generation. Experience launching and marketing technology products in a highly competitive landscape. Deep understanding of sports industry trends, fan engagement strategies, and emerging technologies. Proven ability to develop and execute data-driven marketing campaigns with measurable impact.

Strong leadership skills with the ability to build and motivate teams in a fast-paced environment. Excellent communication and storytelling abilities with a passion for sports and technology. Proficiency in marketing automation, analytics tools, and CRM platforms (HubSpot, Marketo, Salesforce, etc.). What Would Make You a Rockstar for This Role:
Experience working with professional sports organizations, leagues, or teams. Knowledge of Golf Simulators/Launch Monitors, AI, wearable tech, or data analytics in sports performance. Background in both B2B and B2C marketing strategies.

MBA or advanced degree in marketing, business, or a related field. Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

What We Offer

Comprehensive Benefits Package
– Medical, dental, and vision coverage, plus more
401(k) with Company Match
– Up to 4% contribution match
Paid Time Off
– Generous PTO and paid holidays
Supportive Work Environment
– A relaxed, non-corporate atmosphere
Team Culture
– Engaging team bonding events and activities
Onsite Wellness
– Access to a personal trainer and gym facilities for a healthy work-life balance, yoga classes and more. Work Environment
This role operates in a hybrid or office-based environment, depending on business needs.

Work is primarily performed in an office setting during standard business hours; however, occasional after-hours support may be required to address critical IT issues or perform system upgrades. The position requires frequent collaboration with employees across multiple departments, making strong communication and interpersonal skills essential. The role involves extended periods of sitting, working at a computer, and troubleshooting IT hardware and software as needed. Occasional travel may be required for system implementations, vendor meetings, or company locations.

The ability to lift and move equipment weighing up to 25 pounds is required. Ready to Grow with Us? Be at the forefront of innovation in the sports technology industry. Work with cutting-edge technology that enhances athlete performance and fan engagement. Collaborate with industry leaders, athletes, and sports organizations worldwide. Competitive salary and comprehensive benefits package. At our company, rapid growth means endless opportunities! We’re committed to developing talent from within, offering clear career advancement paths across all roles.

Over 70% of our managers—and many other key team members—were promoted internally. If you're eager to grow and make an impact, join us and see where your potential can take you! Full Swing Golf is an

Equal Opportunity Employer.
We believe everyone has the power to make a difference and are committed to fostering an inclusive workplace. We provide equal employment opportunities regardless of sex, race, color, gender, religion, marital or domestic partner status, age, national origin, ancestry, disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship, or genetic information. If you need an accommodation during the application or interview process, please contact HR@fullswinggolf.com.