Marketing Analyst IV

Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.

Responsibilities:
• 4+ years analytics experience in Paid Search.
• Strong analytical skills and database experience, including ability to perform detailed analysis and modelling in excel.
• Familiarity with core performance marketing platforms and other Marketing Analytics tools - including AdWords, DoubleClick, Omniture,.
• Strong ability to derive insights and recommendations from data and turn them into actionable marketing insights.

Job Description:

• Work directly with the paid search team, providing support in their efforts through analytical reporting and insights
• Produce daily/weekly/monthly paid search channel reports and provide analysis on them to help ensure that performance is tracking to goals, supporting marketing objectives and maximizing new consumer growth
• Identify optimization opportunities and perform sizing analysis to assess the incremental audience, revenue, contribution margin and other potential impacts to core KPIs
• Work with the team on quarterly paid search test plans; monitor tests in coordination with the paid search managers; analyze, be accountable for results and apply learning recommendations
• Innovate to build new processes and automated reports
• Understand complex ideas and demonstrate strong problem solving skills to solve practical problems in business, marketing and industry analysis
• Work with engineering team to ensure all internal/external tools are working as expected. Troubleshoot when suspicious activity identified and provide solution
• Assist in defining the strategies for the paid search channel and play an instrumental role in the execution of those strategies
• Be accountable for meeting the team’s aggressive revenue and efficiency target goals
• Develop testing scenarios and determine the optimal metric measurement that factors in the various influencing elements (seasonality, geography, market landscape, economy, etc.). This would include recommendations on testing methodology (A/B, pre and post, etc.), duration of testing and identifying key results to analyze.

All your information will be kept confidential according to EEO guidelines.