Freelance Paid Media Strategist (Google & Meta)

We are looking for an experienced Freelance Paid Media Strategist to support an Australia-based digital marketing agency on a part-time engagement. This is a hands-on, client-facing role focused on managing and optimising Google Ads and Meta Ads, developing paid acquisition strategies, and translating campaign data into clear recommendations.

The agency actively incorporates AI into its performance marketing workflows, using AI tools and agents to support account analysis and identify optimisation opportunities. You will apply your own marketing expertise to review these insights, challenge recommendations where needed, and determine the best actions to implement. This role is ideal for someone who combines strong paid media expertise with strategic thinking, client communication, and an interest in using AI to improve marketing performance.

Engagement Details

• Type: Freelance, Remote
• Duration: 6 months
• Commitment: Approximately 15 hours per week
• Location: Australia or New Zealand
• Timezone: AEST-compatible
• Schedule: Hours can be distributed across the week, with agreed availability for client meetings.

Responsibilities

• Manage and optimise paid campaigns across Google Ads and Meta Ads.
• Develop paid acquisition strategies aligned with client objectives.
• Analyse campaign performance and identify opportunities to improve results.
• Manage campaign structure, targeting, budgets, bidding, creative testing, and ongoing optimisation.
• Review AI-generated account analysis and recommendations and determine appropriate actions.
• Use tools such as Claude, Codex, ChatGPT, or other AI platforms to support marketing analysis and workflows.
• Translate campaign data into clear, actionable recommendations for clients.
• Communicate directly with clients regarding strategy, performance, and optimisation opportunities.
• Balance performance objectives with broader brand, creative, and customer journey considerations.
• Collaborate with specialists across analytics, tracking, dashboards, Google Merchant Centre, and server-side tracking.

Requirements

• At least 4+ years of experience in paid media, performance marketing, or digital acquisition.
• Strong hands-on experience managing both Google Ads and Meta Ads.
• Experience managing meaningful advertising budgets, ideally around AUD 20K+ per month.
• Strong understanding of campaign optimisation, testing, targeting, bidding, budgeting, and performance analysis.
• Demonstrated experience working directly with clients and providing strategic recommendations.
• Strong understanding of both performance and brand marketing.
• Comfortable analysing campaign data and independently determining the appropriate next steps.
• Experience using AI tools within marketing workflows.
• Exposure to Claude, Claude Code, Codex, ChatGPT, AI agents, prompt engineering, or marketing automation is highly valued.
• Experience with GA4, Google Merchant Centre, conversion tracking, dashboards, or server-side tracking is advantageous.