Manager, Retail Marketing & Events - North America

Position Overview

The Manager, Retail Marketing & Events - North America leads and supports retail events and animations based on North America's Marketing and Events Strategy, managing the communication and over arching tools needed to execute successful sales and brand driven activations and deliver a high-quality client experience. This role is the primary point of contact for guidelines and strategy around North America led retail activations, ensuring logistics, merchandising, operations and CVM elements come together as planned for corresponding markets within the North America region. This role is the primary partner in all market led activations, working in close contact with regional teams and supporting brand alignment; communicating guidelines and toolkits for all evergreen, festive moments as well as collection focused initiatives.

Key Accountabilities

•Primary brand partner for all CR market led retail activations, working in collaboration with teams across their activation plans. Upholds and champions brand elevation across all store initiatives.
•Liaison between global teams in communicating brand guidelines and toolkits for all in-store client events and animations.
•Liaison between global teams ensuring alignment across collateral and assets as well as reporting and analysis.
•Lead in developing and maintaining dedicated America’s specific guidelines across evergreen and special event activations
•Manage and act as true partner to the market and store teams, in support of proposals and initiatives.
•Manage market activation calendars and pre and post event guidelines and analysis to measure ROI and best practices.
•Support market teams with guidelines on specific retail events taking place in respective markets.
•Support execution for any Americas led regional events taking place in respective markets, including on site set up, run of show and breakdown.
•Coordinate directly with vendors, store teams, and merchandising contacts to confirm event-day logistics.
•Support product pull and staging for assigned events in coordination with Merchandising and Logistics, Security.
•Support back of house flow with operations teams.
•Track event-level task lists and timelines, flagging delays or issues to the team promptly.
•Assist in putting together pre event data and proposals, gathering post-event data (attendance, feedback, sales) for reporting
•Maintain accurate event files/ manifestos, timelines, vendor contacts, and run-of-show documents for assigned events.
•Provide a positive, polished client-facing presence during event execution.
•Manage and communicate overall retail activation budget. Responsible for communicating and monitoring activation budget for markets, across individual events and market actuals.
•Escalate budget, scope, or strategic questions to the team and Director.

Qualifications

Required

•6-8+ years of experience in events, coordination, or hospitality, preferably luxury events
•Experience in Retail Marketing, retail/wholesale events and execution welcomed.
•Strong attention to detail and follow-through on assigned tasks
•Clear, professional communication with vendors and clients
•Comfortable working under direction with defined priorities
•Stays composed and adaptable during live event execution
•Reliable in following established processes and checklists
•Builds positive working relationships with store teams and vendors
•Flags issues promptly rather than waiting for problems to escalate
•Manages time effectively across multiple assigned tasks within a single event

Preferred

•Exposure to the event, retail, or hospitality industry; familiarity with luxury client service standards
•Strong understanding of the luxury events competitive landscape.
•Curiosity and willingness to learn
•Flexibility in out of business hours , multi-tasking and working with tight deadlines.

The hiring range for this position ranges from $120,000 - $135,000 on a full time basis. The rate of pay offered will be dependent upon candidates’ relevant skills and experience.

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