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Full timeMarketing

Paid Media and AI Strategist

DigitalMelbourne, Melbourne🇦🇺Australia

Why this role stands out

Elevate your career by spearheading innovative paid acquisition strategies at a forward-thinking consultancy that integrates cutting-edge AI tools into every facet of performance marketing. You will thrive in this hybrid role if you are a strategic thinker with a passion for data-driven results and enjoy the flexibility of managing high-impact campaigns on your own terms. Take this exciting opportunity to showcase your expertise and apply today to help shape the future of digital growth.

Quick overview

SeniorityMid Senior
Employment typeFull Time
Work modeHybrid
LocationMelbourne, Melbourne, Australia
Brand StrategyGA4Google AdsGrowth MarketingGenerative AIMeta AdsPrompt Engineering

Job description

We're looking for an experienced Paid Media and AI Strategist (Freelance, Remote) to support a Melbourne-based growth marketing consultancy specialising in performance marketing, brand strategy, and AI-supported marketing solutions.

This is a hands-on, client-facing role focused on managing Google and Meta Ads, owning paid acquisition strategies, and using AI tools and agents to analyse performance, validate recommendations, and implement campaign changes.

Engagement Details

  • Type: Freelance / Part-time
  • Duration: 6 months
  • Commitment: Approximately 15 hours per week
  • Location: Australia or New Zealand
  • Timezone: AEST-compatible
  • Schedule: Hours can be distributed across the week, with agreed availability for client meetings.
Responsibilities
  • Manage and optimise Google Ads and Meta/Facebook Ads accounts.
  • Develop and implement paid acquisition strategies based on client growth objectives.
  • Review and validate recommendations generated by AI agents before implementing campaign changes.
  • Analyse campaign performance and identify opportunities for optimisation.
  • Advise clients across performance marketing, brand, creative, and growth strategy.
  • Build strong client relationships and communicate strategies and recommendations confidently.
  • Collaborate with technical specialists across analytics, tracking, Google Merchant Center, and dashboarding.
  • Previous experience in performance marketing, paid media or digital acquisition.
  • Strong hands-on experience with Google Ads and Meta Ads.
  • Experience managing paid media budgets of approximately AUD20K+ per month.
  • Strong understanding of performance and brand marketing.
  • Strong client-facing and relationship management skills.
  • Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering, or similar AIl tools, and comfortable incorporating these tools and agents into marketing workflows.
  • Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.

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