Digital Media Brand Manager - Pediatric Nutrition

The Brand Manager, Media - Pediatric Nutrition leads national and retail media strategy for Abbott's pediatric brands. This on-site role partners with internal teams and agencies to translate business goals into integrated digital media plans across paid search, social, OTT/OLV, display, retail and endemic channels. The role manages budgets and forecasts, analyzes performance and KPIs, informs creative development, and provides insights and optimization recommendations to improve campaign impact and audience engagement.

Responsibilities

• Lead national and retail media strategy for pediatric nutrition brands across digital channels.
• Translate business and marketing objectives into integrated media plans and channel mixes.
• Develop and present media recommendations, including budgets and optimization plans.
• Manage media performance reporting, analyze KPIs, and propose ongoing optimizations.
• Oversee media budgets, forecasts, and financial inputs for campaigns and programs.

Required Skills

• Digital media strategy
• Paid search (SEM)
• Paid social advertising
• Programmatic/OTT/OLV buying
• Marketing analytics & KPI tracking
• Media budget management & forecasting
• CRM and audience targeting
• Retail and shopper media
• Competitive media analysis
• Marketing research on digital trends