Content Writer - Digital Marketing

Are you a strong marketing writer who loves thinking beyond the words on the page? Do you enjoy turning complex topics into clear, compelling marketing content that connects with audiences and inspires action?

UWorld is looking for a creative, curious, and collaborative Content Writer/Strategist based in the Dallas-Fort Worth area for an onsite role that helps shape how we tell our story and connect learners with the educational resources they need to succeed.

This isn’t a role where you'll simply take assignments and write marketing copy. You'll collaborate with product marketing managers in our Dallas office to help develop and execute content strategies, contribute creative ideas, and produce compelling marketing content that supports business initiatives. We value writers who bring ideas to the table, explain the thinking behind their recommendations, and approach feedback with confidence and professionalism.

You'll work across multiple formats and channels, from websites and email campaigns to video scripts and thought leadership content, while developing a deep understanding of your assigned business vertical.

If you're a talented writer who's ready to take greater ownership of your work, expand your strategic skills, and see your ideas come to life, we’d love to hear from you.

What You’ll Do

• Create content that connects. Write engaging, audience-focused B2B and B2C marketing content that educates, inspires, and communicates the value of UWorld's products.
• Help shape the strategy. Partner with product marketing managers in our Dallas office to develop and execute content strategies that support established marketing priorities and campaigns.
• Take ownership of your work. Manage assigned content projects from concept through publication, collaborating with stakeholders to ensure quality, accuracy, and alignment with campaign objectives.
• Write across channels. Develop content for websites, landing pages, blogs, emails, case studies, brochures, infographics, video scripts, social media, and other marketing materials.
• Become an audience expert. Develop a strong understanding of your assigned business vertical, its audiences, and their needs to create relevant, effective content.
• Make content work harder. Apply SEO, UX writing, accessibility, and conversion best practices to improve content quality and effectiveness.
• Learn from the results. Use audience insights and performance data to identify opportunities to strengthen content and improve future campaigns.
• Collaborate with confidence. Work in our Dallas office with subject matter experts, designers, email marketers, social media specialists, videographers, and other cross-functional partners. Contribute ideas, explain your creative decisions, and navigate differing perspectives to produce effective content.
• Keep projects moving. Manage multiple assignments, meet tight deadlines, evaluate and incorporate feedback, and deliver polished, accurate content.
• Champion quality. Follow AP style and UWorld's editorial guidelines while contributing ideas that strengthen our content and maintain a consistent brand voice.

What You’ll Bring

• Bachelor's degree in marketing, communications, journalism, or a related field.
• 4-7 years of professional B2B and B2C marketing content experience.
• A strong portfolio demonstrating clear, engaging writing across the multiple content formats mentioned above.
• Excellent writing, self-editing, and storytelling skills, with strong attention to detail.
• Working knowledge of AP style, SEO principles, and content marketing best practices.
• Ability to translate complex information into accessible, audience-focused messaging.
• Strong communication, collaboration, organizational, and time management skills.
• Confidence contributing ideas, asking thoughtful questions, and working with cross-functional teams.
• Ability to receive and evaluate feedback constructively, articulate the reasoning behind content recommendations, and confidently advocate for effective writing and messaging decisions.
• Ability to balance multiple projects, adapt to changing priorities, and meet deadlines in a fast-paced environment.

Even Better If You Have

• Experience creating marketing content for education, finance, accounting, or other specialized industries.
• Experience contributing to content planning, campaign development, or messaging strategy.
• Familiarity with project management platforms such as monday.com, Trello, or Asana.
• Experience using content performance data to inform writing decisions.

What Success Looks Like

• You consistently deliver compelling, accurate, well-researched content on schedule, with strong attention to quality and editorial standards.
• You develop a strong understanding of your assigned business vertical, its audiences, and its marketing priorities.
• You contribute thoughtful, well-reasoned content recommendations and effectively execute agreed-upon content strategies.
• You build productive relationships with stakeholders, communicate your decisions clearly, and navigate feedback professionally while working in our Dallas office.
• You use audience insights, performance data, and editorial best practices to continually improve your work.

Compensation and Benefits

• Competitive compensation (contingent on experience)
• Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, generous paid holiday schedule, and 8 hours of volunteer time
• Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
• 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
• Annual professional and career development opportunities available
• Social Committee that offers an inclusive environment to get to know coworkers in a fun way
• Daily on-site group fitness classes
  

At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know.