Marketing Analytics Manager

Marketing Analytics Manager (Loyalty)

Up to £75,000 + Benefits | Hybrid (2 days per week in Central London)

This is a fantastic opportunity to join a customer-focused business where loyalty is a key strategic priority. You'll take ownership of loyalty analytics, helping shape customer strategy through insight, measurement, segmentation, and personalisation.

The Company

A well-established consumer brand investing heavily in its customer and loyalty proposition. Analytics sits at the heart of decision-making, with strong visibility across senior stakeholders and a growing focus on data-driven customer engagement.

The Role

You will lead the analytics agenda for the loyalty programme, delivering insights that improve customer retention, frequency, and lifetime value. Key responsibilities include:

• Defining the loyalty analytics strategy and influencing customer decision-making
• Driving customer segmentation and measuring the impact of loyalty initiatives
• Supporting personalised targeting, promotions, and CRM activity
• Building and enhancing reporting using SQL, Power BI, and Databricks
• Designing and evaluating tests across loyalty, rewards, and communications
• Partnering with Marketing, Ecommerce, Product, and Data Science teams to maximise programme performance

Your Skills & Experience

• Strong SQL and data visualisation experience
• Experience in marketing analytics within a consumer-facing environment
• Good understanding of loyalty and CRM metrics, including retention, CLV, segmentation, and RFM
• Ability to influence senior stakeholders and communicate complex insights clearly
• Python experience is advantageous but not essential

What They Offer

• Salary up to £75,000
• Competitive benefits package
• Hybrid working, 2 days per week in the office
• High-impact role with strong senior stakeholder exposure
• Opportunity to shape the future of a strategically important loyalty programme

How to Apply

To find out more about this Marketing Analytics Manager opportunity, please apply with your CV today.