Performance and Digital Marketing Manager

Hybrid working, with three days per week in our Southampton office. Salary of £50,000–£60,000 per annum, depending on experience. About AVASK Group AVASK Group helps businesses sell and expand internationally through specialist tax and compliance services. Across AVASK and SimplyVAT, we support ecommerce sellers and other businesses with VAT, OSS and IOSS, EPR, customs and related cross-border requirements. We combine specialist expertise with digital platforms to simplify compliance and help clients grow with confidence.

Our marketing team plays a central role in that growth, attracting new customers, strengthening client relationships and turning demand into measurable commercial results across our brands and international markets. Scope of the post Drive commercial growth across AVASK Group (including SimplyVAT) through effective performance marketing and continuous improvement of our websites and digital customer journeys. Generate qualified leads, increase sales conversion and online purchases, and improve the return on marketing investment across our services and international markets.

This hands-on role owns paid campaign performa nce, organic search visibility and website optimisation, using data and testing to identify opportunities and deliver measurable improvements. It also supports Infiniti3 adoption by improving the journey from initial interest to registration and purchase. Working closely with the existing marketing team, Sales, Product, Technology and external agencies, translate commercial priorities into targeted campaigns and website improvements that reflect each brand’s audience and positioning. Key responsibilities Paid acquisition and investment
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Plan, build and optimise Google Ads and Microsoft Ads campaigns, alongside paid social and retargeting where commercially appropriate. Manage targeting, keywords, exclusions, creative testing, bidding and spend within agreed budgets, improving qualified lead generation and customer acquisition costs. Commercial campaign planning. Translate service, market and sales priorities into targeted digital campaigns across AVASK Group. Develop journeys that generate enquiries, consultation bookings, provider switches and service purchases.

Agree lead qualification criteria with Sales and use weekly feedback to improve targeting and conversion. Website performance and conversion. Own the website optimisation plan for avask.com and simplyvat.com, prioritising improvements by commercial impact. Build and optimise landing pages, calls to action and forms within the CMS. Use funnel analysis, user behaviour and structured testing to reduce drop-off and increase enquiries and purchases, coordinating technical changes with agencies and Technology. Organic and AI search visibility
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Improve technical and on-page SEO with content colleagues and specialist suppliers, covering search intent, indexation, internal links, metadata, mobile usability and page speed. Identify and test opportunities to improve visibility in AI-assisted search, measuring relevant traffic, qualified enquiries and commercial contribution. Measurement and lead quality. Own the accuracy of digital marketing measurement, working with Technology to maintain GA4, Google Tag Manager and advertising conversion tracking.

Validate form submissions, cross-domain journeys and tracking under different consent settings. Work with the Marketing Operations and Automation Executive to identify and resolve junk leads, broken journeys and attribution gaps. Revenue and return on investment
. Track marketing activity through to sales-accepted leads, opportunities and closed-won revenue. Use acquisition cost, conversion, margin and payback to recommend where investment should increase, change or stop.

Agree reporting definitions with Sales and Finance, distinguishing advertising returns from overall marketing ROI and avoiding double-counting. Creative testing and delivery. Brief, adapt and test campaign copy, imagery and short-form video with existing content, design and video colleagues. Manage agency delivery against agreed objectives, budgets and deadlines. Report monthly on performance, commercial outcomes and the actions needed to improve results.

Skills, knowledge and experience Essential · Proven hands-on performance or digital marketing experience, with examples of improving qualified pipeline, customer acquisition or revenue in B2B, services, SaaS or a comparable considered-purchase environment. · Practical Google Ads management, including budgets, search terms, bidding, creative testing and conversion measurement; able to demonstrate results beyond clicks and raw lead volume. · Confident use of GA4, Google Tag Manager, Search Console, spreadsheets and reporting dashboards, with the ability to diagnose tracking and funnel problems. · Experience improving WordPress websites through landing-page optimisation, technical and on-page SEO, and structured conversion testing. · Working knowledge of Answer Engine Optimisation (AEO), including structuring clear, relevant content to improve discoverability in answer engines and AI-assisted search. · Commercial judgement, clear communication and experience working with Sales, creative teams, developers and agencies across competing priorities.

Desirable · Practical experience delivering AEO initiatives, with evidence of improved visibility, relevant referral traffic or enquiries. · Experience with HubSpot reporting, Microsoft Ads, paid social and international or multi-brand marketing. · Experience in ecommerce, SaaS, professional services or compliance. · Basic video editing or adaptation for paid campaigns, landing pages and product demonstrations, including testing hooks, captions and calls to action. · Practical use of approved AI tools for analysis, testing or campaign efficiency, with human review.