Digital Marketing Manager

We're looking for an experienced Digital Marketing Manager to lead the digital agenda across a portfolio of consumer brands, driving awareness, engagement and commercial growth across multiple channels. This is a broad role that combines strategic thinking with hands-on execution across digital media, CRM, social media and retailer activation.

Client Details

Our client is a well-established FMCG business based in Surrey with a portfolio of market-leading consumer brands. The business operates in a fast-paced environment, partnering with major UK retailers and investing in innovative marketing strategies to support sustainable growth.

Description

Reporting into the senior leadership team, the Digital Marketing Manager will be responsible for developing and implementing the digital marketing strategy across a diverse brand portfolio.

Key responsibilities include:

• Developing and executing integrated digital marketing plans to drive brand awareness and sales growth.
• Managing paid and organic digital channels including social media, search, CRM and influencer marketing.
• Planning and delivering product launches, brand campaigns and promotional activities across digital touchpoints.
• Monitoring campaign effectiveness, reporting on KPIs and identifying opportunities for optimisation.
• Supporting website and digital platform development to improve user experience and conversion.
• Building strong relationships with agency partners, retailers and brand stakeholders.
• Managing marketing budgets and ensuring effective return on investment.
• Keeping up to date with emerging digital trends, technologies and consumer behaviours.
• Contributing to the development of the broader marketing strategy and mentoring junior team members where required.

Profile

The ideal candidate will have:

• Proven experience in a Digital Marketing Manager role within FMCG, consumer goods or a related sector.
• Strong understanding of digital acquisition, CRM and social media.
• Experience managing multiple brands, projects and stakeholders simultaneously.
• Commercially minded with strong analytical and reporting skills.
• Excellent communication and presentation skills.
• A proactive, solutions-focused approach and the ability to thrive in a fast-paced environment.
• Experience working with major UK retailers would be advantageous.

Job Offer

• Competitive salary and benefits package.
• Hybrid working model with flexibility.
• Opportunity to work across a portfolio of well-known consumer brands.
• Collaborative and supportive culture.
• Genuine scope for career development and progression.