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Brand Lead - Consumer Brands (d/f/m)

HenkelDüsseldorf, Nordrhein-Westfalen🇩🇪GermanyPosted 22 Aug 2026

Why This Role Stands Out

You'll thrive in this dynamic Brand Lead role at Henkel, driving iconic consumer brands like Persil and Schwarzkopf with significant strategic input and enjoying hybrid flexibility. This position is perfect for a results-oriented marketer with a passion for brand development, offering excellent opportunities for career growth within a globally respected company.

Quick Overview

Seniority
Mid Senior
Employment type
Full Time
Work mode
Hybrid
Location
Düsseldorf, Nordrhein-Westfalen, Germany
Posted
2 days ago
Account ManagementMarket ResearchHTTPSKey Account Management

Job Description

What you´ll do

  • Develop and independently implement marketing strategies and activities based on in-depth market research and analysis for brands such as Persil, Somat, and Schwarzkopf
  • Develop and recommend strategies in close collaboration with market research, media planning, key account management, and creative agencies
  • Plan and manage brands through market share and competitive analyses, as well as the creation of contribution margin targets
  • Take responsibility for format strategy, including pricing
  • Actively contribute to creative processes and analyze potential new products
  • Support the development of marketing and POS materials

What makes you a good fit

  • Completed degree in business administration with a focus on marketing
  • 5 years of professional experience in brand management/product management in FMCG
  • Strong numerical affinity, high analytical thinking, and accuracy
  • Strong interpersonal and communication skills, personal commitment, and assertiveness
  • Independence and initiative combined with team spirit and flexibility
  • Excellent German and very good English language skills

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Company Pension Plan 100% financed by Henkel
  • MEGA Preventive Health Insurance
  • CareFlex Supplementary Care Insurance
  • Mobility offer: My Henkel Bike and Jobticket

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.

JOB ID: req87690

Job Locations: Germany, North Rhine Westphalia, Düsseldorf

Contact information for application-related questions: Recruitment-Germany@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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