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Vibe.co is an Audience First Streaming TV Advertising platform that allows marketers to reach targeted audiences, optimize campaigns, and measure business outcomes. Founded in 2022, it enables brands to use streaming TV as a performance marketing channel, bringing digital advertising precision to television. In August 2026, Vibe.co became a Walmart company, integrating Walmart's first-party data and purchase signals to connect TV advertising to real-world transactions.