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Proxima is a Conversion Intelligence platform for e-commerce, powered by a proprietary Commerce Graph of over 73 million unique buyers and $60 billion in transactional signals. They help brands understand conversion drivers and translate these signals into creative direction, utilizing behavior-based data rather than survey-driven or modeled intent. Headquartered in New York City, Proxima is composed of operators, builders, and e-commerce veterans focused on solving customer acquisition challenges.