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Kijimea is a fast-growing healthcare company founded in 2011 that focuses on researching the human microbiota to develop probiotic products. The company aims to become the world's largest direct-to-consumer (DTC) probiotic brand by 2028, reaching millions of people through digital marketing, Amazon, and professional medical channels. Its products, including the clinically researched *B. bifidum* MIMBb75, are developed in collaboration with leading research institutions.