Customer Lifecycle Marketing Manager - Adobe Journey Optimizer/AEP

Customer Lifecycle Marketing Manager - Adobe Journey Optimizer/AEP
Contract until June 2027 | Outside IR35 | £425 per day | UK-based, hybrid
We're looking for an experienced Lifecycle Marketing Manager to join a high-profile Adobe implant team. You'll be placed with the Digital Marketing team of a leading global sports and fan-engagement organisation, and you'll own the end-to-end fan life cycle: turning anonymous and casual fans into known, registered, highly engaged ones.
The role
You'll define the life cycle, design every journey within it, and take each one from specification to launch and optimisation. That covers web, app, email, push and in-app, built in Adobe Journey Optimizer and Adobe Experience Platform. You'll make sure every journey goes live with clear KPIs and tracking, and that each one helps the client understand its fans better.
What you'll be doing

• Defining life cycle stages, triggers, entry and exit criteria, and frequency and suppression rules
• Designing and launching journeys: welcome and onboarding, registration, engagement, matchday and moment-based, re-engagement and win-back
• Writing clear journey specifications and briefing Adobe Professional Services, technology partners and internal teams
• Building progressive profiling and preference-capture journeys that respect GDPR and PECR
• Owning the content plan for each journey: briefing and approving copy and imagery
• Setting up KPI frameworks, dashboards (Customer Journey Analytics/Adobe Analytics) and A/B testing
• Coordinating across Marketing, Content, Data, Product and Technology teams, and reporting weekly to senior stakeholders
• Creating playbooks and training so the client's team can run the programme themselves afterwards

What we're looking for

• Strong background in life cycle marketing, CRM and customer journey management, owning strategy through to launch and optimisation (5+ years ideally)
• Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform (Real Time CDP). This is essential.
• A measurement-first mindset: defining KPIs, building tracking plans and turning data into recommendations
• Experience turning marketing goals into detailed journey specs for technical teams
• Good knowledge of consent and data protection (GDPR, PECR)
• Sound copy and content judgement
• Confidence influencing senior stakeholders and multiple partners without direct authority

Nice to have: a background in sport, media or fan engagement; experience with A/B testing tools such as Optimizely; experience running localised or multilingual programmes.