Senior Brand and Campaigns Manager

Job Title: Senior Brand and Campaigns Manager

Reporting to: Head of Brand & Marketing

Salary: £50,000

Contract Type: 1 Year Fixed Term Contract

Location: London and Hybrid, with weekly visits to our sites across London (mainly to Old Street)

Hours/Days per week: 35 hours per week, 9am - 5pm, Monday - Friday

We are Felix

We bring people together to rescue, repurpose, and share surplus food that would otherwise go to waste, turning an environmental problem into a social opportunity.

Together with 16 other independent charities, 18,000 volunteers, and thousands of partners, we are the UK's food rescue network, supporting 1.5 million people across the country.

We're about fuller plates, fuller communities, and fuller lives.

Purpose of the Job

Focusing on building and maintaining the charity brand identity, through execution of marketing initiatives that grow brand engagement, understanding and participation. Leading integrated campaigns and identifying marketing activities that meet strategic objectives and income targets. Ensuring that marketing plans are effective in reaching multiple target audiences.

Duties and Responsibilities

Your normal duties and responsibilities will be set out in your job description. However, the charity may require you to perform other duties from time to time.

• Lead the development and implementation of and brand and campaign activities across the full mix of marketing channels, appropriate to the target audience

• Manage and develop two direct reports, and a team of 6

• Responsibility for the charity brand guidelines for visual identity, messaging, and tone, to ensure consistency across the charity and marketing materials

• Maintenance and optimisation of the brand ambassador programme across the charity, ensuring engagement, understanding and accurate adoption of brand material

• Supporting the integrated strategy and planning of the annual marketing calendar to maximise and prioritise opportunities across multiple channels and audiences

• Lead the major fundraising and event campaigns, working alongside stakeholders to ensure campaigns meet income targets

• Engagement and collaboration with network partners nationwide to support their marketing needs, with communications and toolkits

• In collaboration with the Head of Volunteering, advise and deliver activities that support the acquisition, engagement and retention of volunteers

• Creation of clear briefs that support the management of external creative agencies and/or inhouse designers, to ensure assets and materials are compelling and on brand

• Work hand in hand with Senior Digital Marketing Manager to create cohesive marketing plans that deliver results through applied learnings

• Measure and report on campaign performance using analytic tools and processes that provide actionable insights and recommendations for optimisation of marketing activity

• Manage campaign budgets, ensuring effective allocation of resources to maximise return on investment

Essential Criteria

• Bachelor's degree in marketing, communications, or a related field. Or significant experience in a similar role within the not-for-profit sector
• Proven experience of working in the charity sector on brand, fundraising and marketing campaigns, with a strong understanding of marketing tools and strategies
• Experience of leading a team within a brand and campaign role
• Excellent verbal and written communication skills for collaborating with team members and key stakeholders
• Experience in thinking strategically, to create marketing plans and briefs that deliver to organisational goals
• Campaign management experience, including management of multiple stakeholders, planning, budgeting, and evaluation with the ability of managing conflicting demands and needs of key stakeholders
• Strong analytical abilities to interpret data and make informed decisions based on campaign performance metrics
• Creative and innovative flair, with proven examples of successful and engaging campaigns and solutions