Founder's Associate (GTM/Sales)

About the Role

This is a frontline GTM role at an early-stage AI B2B SaaS startup, working directly alongside the CEO to bring the product to the right customers. You'll own outbound sales from end to end — campaigns, discovery calls, and pipeline — and your work will directly shape how the company scales.

What You'll Do

• Craft and run outbound campaigns via email, LinkedIn, and phone to generate qualified leads and book discovery calls.

• Lead and participate in discovery calls, qualify high-potential prospects, and guide them into the trial experience.

• Set up and manage shared communication channels with prospects throughout the sales process.

• Explore and test new growth channels, taking full ownership of experiments and results.

• Track every stage of the pipeline and continuously iterate to improve conversion rates.

• Leverage AI tools extensively across all responsibilities and help make internal processes AI-native.

What We're Looking For

• 2+ years of experience in sales, business development, or GTM roles with hands-on outbound execution.

• Native-level fluency in German is required.

• Demonstrated experience crafting outbound campaigns and leading discovery calls through to pipeline progression.

• Hands-on experience with CRM platforms and accurate pipeline tracking and reporting.

• Experience developing and executing GTM strategy in a startup environment.

• A track record of measurable, quantifiable results from past roles or side projects.

• Comfortable using AI tools (e.g. LLMs) to automate or enhance sales workflows and outreach.

• Thrives in small, high-accountability teams and takes strong ownership of their work.

• Experience in early-stage startups with lean teams is a strong plus.

Location

On-site in Munich, Germany. Candidates must be based in Munich or willing to relocate. Visa sponsorship is not available.