Senior Business Development Executive

Company Description Varasi Inc. is a technology consultancy headquartered in Southern California, focused on helping growth businesses succeed with the Salesforce, Cloud and Data platforms. The company combines deep Salesforce expertise, business acumen, and CRM best practices to deliver implementation and advisory services for organizations adopting Salesforce or resetting existing implementations.

Role Description:

Varasi is seeking an experienced, high-performing Business Development professional based in India to drive our outbound lead generation efforts for global markets. In this role, you will work closely with the founding team and be responsible for building pipeline from the ground up by designing and executing sophisticated outbound campaigns across email, phone, and LinkedIn.

The ideal candidate has a proven track record of breaking into international accounts, a deep understanding of IT services sales cycles, and mastery over modern sales engagement tools. A consultative sales mindset and experience is a must-have skill to align with Varasi's vision and value proposition.

Key Responsibilities:

• Campaign Strategy & Execution: Design, launch, and manage multi-channel outbound campaigns (email, cold calling, and LinkedIn) targeting decision-makers (CXOs, VPs, Directors) across global regions.
• Lead Generation & Qualification: Identify high-fit prospective accounts, map key stakeholders, initiate contact, and qualify interest to set up high-quality meetings for the sales leadership team.
• Social Selling: Leverage LinkedIn Sales Navigator to build networks, share insights, engage with target prospects, and run highly personalised outbound messaging.
• Database Management: Build, clean, and enrich prospective client lists continuously, ensuring zero data decay.
• Tool Optimization: Fully manage and optimise the sales tech stack to automate workflows, track response rates, and improve conversion metrics.

Required Skills and Qualifications:

• Qualification: MBA from top-tier institution
• Experience: 5+ years of dedicated outbound business development experience, specifically selling IT services or software solutions to global/international markets. Consultative selling mindset and experience
• Communication: Exceptional verbal and written English communication skills, with the ability to write highly compelling, personalised, and concise cold outreach copy.
• IT Services Domain Knowledge: Solid understanding of technical concepts, digital transformation, cloud services, and custom software development models.

Technical Tool Proficiency Requirements:

• Sales Engagement: Outreach.io, Salesloft, Apollo.io, or Lemlist.
• Data Enrichment: LinkedIn Sales Navigator, ZoomInfo, Lusha, or Seamless.ai.
• CRM Systems: HubSpot or Salesforce (tracking, pipeline hygiene, and reporting).
• Email Productivity: Warm-up tools, email validation tools (NeverBounce/ZeroBounce), and sequencing tools.