Product Marketing Manager V

Description

Title: Product Marketing Manager
CA - Menlo Park - open to US-wide, preferably west coast time zone
Pay: $110-$120 W2 Hourly

Must Have

5+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
Communication experience that is effective with technical, business, and external stakeholders
Bachelor''s Degree in Business, Marketing or Related discipline

Good to have skills

Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/custo requirements and supporting product launches)
Experience leading go-to-market for products with global reach end-to-end, including sales enablement and developing positioning/narrative
Experience in the advertising/marketing space with online media related products
Demonstrated ability to integrate Al tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical Al practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing Al skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging Al technologies

Story Behind the Need – Business Group & Key Projects

This is the Business Messaging, BPM team, supporting a $15B product line with all of the Ads that Click to Message (CTX) products. In this role, you will be responsible for driving market requirements and go-to-market plans for Meta’s Business Messaging products across our advertiser interfaces for all advertisers using our platform.

This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. This is a hyper growth area of the company, with products like Secondary Experiences, growing 300% YoY. You will have the unique ability to own a product area and the associated GTM deliverables - operating as a true partner with product management.

If you are an IC who thrives off independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as experience in managing multiple concurrent projects and navigating ambiguity - this is the role for you.

Compelling Story & Candidate Value Proposition

Typical Day in the Role: Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
Communication experience that is effective with technical, business, and external stakeholders
Bachelor''s Degree in Business, Marketing or Related discipline

#LI-SA1

Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

Equal Employment Opportunity
Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment
Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations
We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.

Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.