Why this role stands out
Take ownership of a high-impact personal care category at BeatO, where you will drive end-to-end strategy and growth within a fast-paced, innovative digital health environment. This role is perfect for a data-driven professional who thrives on managing P&L and enjoys the autonomy to shape product assortment, merchandising, and customer experience. Apply today to advance your career with a market leader dedicated to improving millions of lives through technology and care.
Quick overview
Job description
*Please note this role is not for 2070 Health*
About BeatO
BeatO is a digital health company in India focused on diabetes care and GLP-1 weight loss. It combines smart devices (glucometers, CGM, BP monitors, smart scales), doctor-led care programs, diet coaching, and a curated range of health foods, supplements, and lifestyle products, sold direct to consumers.
BeatO serves over 2 million patients and 10 lakh+ device users, backed by 100+ doctors and 200+ coaches.
Role Summary
BeatO is looking for an E-commerce Category Manager to own and grow its personal care category online. This is an individual contributor role for someone who is comfortable running a category end to end, from assortment and pricing to merchandising and performance.
Success means a growing, profitable personal care category with a sharp assortment, strong conversion, and healthy repeat purchase.
Key Responsibilities
- Own the P&L and growth plan for the personal care category across BeatO's online channels, with clear targets for revenue, margin, and conversion.
- Build and manage the category assortment: decide which products to add, fix, or retire, based on sales data, customer demand, and competitor moves.
- Own pricing, promotions, and offers for the category, balancing growth with profitability.
- Drive category merchandising on the website and app, including collections, product pages, content, imagery, and cross-sell.
- Track daily and weekly performance (traffic, conversion, AOV, repeat rate, return rate, margin) and take quick corrective action.
- Work with performance marketing, CRM, and brand teams to plan category campaigns, launches, and seasonal events.
- Coordinate with supply chain, vendors, and operations to keep inventory healthy and fulfilment reliable.
- Study category trends, consumer behavior, and competitor offerings to spot white spaces and new product opportunities.
- Present category performance and plans to leadership with clear insights and recommendations.
- 6 to 7 years of experience in e-commerce.
- Hands-on experience managing D2C personal care categories (for example skincare, haircare, grooming, or body care).
- Track record of owning category performance, including assortment, pricing, and conversion.
- Strong analytical skills, with comfort working in Excel or Google Sheets and e-commerce dashboards.
- Comfortable working as an individual contributor, executing hands-on without a team.
- Based in Delhi, or willing to relocate.
Preferred Qualifications
- Experience on Shopify or similar D2C storefront platforms.
- Exposure to marketplaces and quick commerce channels.
- Experience supporting new product launches, including vendor and brand coordination.
- Working understanding of paid marketing and retention levers and how they affect category performance.
- Interest in health and wellness consumer products.