Digital Specialist

Brand new opportunity to focus on established brands!Reporting to the Digital Manager - Pacific, we are looking for a Digital Specialist to support the growth and performance of our well-known brands. Based at our offices in Mascot, Sydney you will be responsible for executing and optimising digital marketing activities across multiple channels. Working across website content, SEO, paid media and digital campaigns you will help drive customer acquisition and engagement.Key accountabilities will include:Manage and optimise website content and digital campaigns.Support execution of SEO, SEM and digital marketing initiatives.Coordinate campaign landing pages and on-site promotions.Work with analytics tools to monitor digital performance and identify opportunities for optimisation.Collaborate with the Digital Product Manager to implement website improvements that support marketing performance.Manage digital assets, content updates and campaign deployments.Support email marketing, marketing personalisation and CRM initiatives where required.Ensure digital activity aligns with brand, UX and customer journey best practices.What we're looking forTo be successful in this position you will need to have strong organisational and project coordination skills with the ability to manage multiple priorities and meet deadlines.You will also need to be self-motivated and someone who takes initiative. Your sound communication skills will allow you to connect with various stakeholders and management effectively.Further to the above you will ideally have:1-2 years' experience in digital marketing, website management, eCommerce, or campaign execution.Experience working with CMS platforms and digital analytics tools, with a solid understanding of SEO, SEM, and digital performance metrics.An understanding of HTML/CSS and basic web development concepts; experience with marketing automation platforms will be highly beneficial.knowledge of paid media and programmatic advertising is highly regarded.Proactive, organised, and eager to learn, with a passion for digital marketing and emerging digital trends.Benefits and PerksCompetitive SalaryWellbeing programme incl. life insurance + discounted health insurance + superannuation optionsAccess to Employee discounts and offers with hundreds of retailers and big brands, including on cinema tickets, fitness classes, shopping discounts and much more.Employee discounts on car rental across Avis Budget GroupEmployee Assistance Programme (EAP) provided by Converge - 24/7 support for your mental health and wellbeing.If you are ready to bring your creative flare and sound digital marketing techniques to a global organisation, then don't delay put your application forward and apply today!About Avis Budget GroupWe don't just rent cars. We're changing the way people move. Across our world-famous brands - Avis, Budget, Zipcar, and Apex - we're leading the way for the global mobility industry.Our brands represent a mobility ecosystem of more than 11,000 locations in approximately 180 countries. With more than 70 years of experience in managing global fleets and with one of the largest fleets of connected cars in the world, we are committed to innovation and are moving the future of mobility forward.MascotNew South WalesAustralia