Salesforce Marketing Cloud Techno-functional Consultant

Job Summary

We are seeking an experienced Salesforce Marketing Cloud Techno-Functional Consultant with strong expertise in Salesforce Marketing Cloud (SFMC), marketing automation, customer journeys, and technical integrations. The ideal candidate will bridge business requirements and technical implementation, translating marketing objectives into scalable solutions that improve customer engagement and campaign performance.

Key Responsibilities

• Gather and analyze business requirements from marketing, sales, and business stakeholders.

• Configure and manage Salesforce Marketing Cloud modules, including Email Studio, Journey Builder, Automation Studio, and Contact Builder.

• Design, develop, and optimize customer journeys, email campaigns, and automated marketing workflows.

• Develop and maintain SQL queries, data extensions, and audience segmentation strategies.

• Use AMPscript, SSJS (Server-Side JavaScript), HTML, and CSS to personalize and enhance marketing communications.

• Configure data imports, automations, scheduled activities, and campaign execution workflows.

• Integrate Salesforce Marketing Cloud with Salesforce Sales Cloud, Service Cloud, and external systems using APIs and integration tools.

• Work with REST and SOAP APIs to support data exchange and marketing automation requirements.

• Perform functional testing, integration testing, troubleshooting, and production support.

• Analyze campaign performance metrics, deliverability, and customer engagement to recommend improvements.

• Prepare functional specifications, technical documentation, solution designs, and user guides.

• Collaborate with developers, administrators, QA teams, and business stakeholders throughout the project lifecycle.

Required Skills and Qualifications

• Strong hands-on experience with Salesforce Marketing Cloud.

• Expertise in Journey Builder, Automation Studio, Email Studio, and Contact Builder.

• Experience writing SQL queries for data extraction, segmentation, and campaign personalization.

• Proficiency in AMPscript, HTML, CSS, and SSJS.

• Experience with REST/SOAP APIs and integrations with Salesforce CRM platforms.

• Strong understanding of data extensions, subscriber management, contact models, and data management.

• Experience gathering requirements, conducting stakeholder discussions, and translating business needs into technical solutions.

• Knowledge of email marketing best practices, campaign management, personalization, and deliverability.

• Experience with testing, debugging, deployment, and production support.

• Strong analytical, communication, documentation, and problem-solving skills.

Preferred Qualifications

• Salesforce Marketing Cloud certifications, such as Marketing Cloud Email Specialist or Marketing Cloud Administrator.

• Experience with Marketing Cloud Connect and Salesforce Sales Cloud or Service Cloud integrations.

• Knowledge of Marketing Cloud Personalization, Mobile Studio, or Advertising Studio.

• Experience with enterprise marketing automation implementations and customer data platforms.

• Familiarity with Agile/Scrum methodologies and tools such as Jira.

Key Competencies

• Techno-functional consulting

• Business requirements analysis

• Marketing automation and customer journey design

• Data integration and campaign personalization

• Stakeholder management

• Troubleshooting and solution delivery

Ideal Candidate: A techno-functional professional who combines hands-on Salesforce Marketing Cloud development skills with business analysis and consulting experience to deliver effective marketing automation solutions.