Mtrack -Marketing campaign area-loyalty program -functional SME -BA

Marketing campaign area-loyalty program -functional SME -BA
Location: Remote
Duration:9-12 Month

JD
Loyalty & Marketing Domain Knowledge (Critical Differentiator) Purpose: This is where junior architects often fail domain context matters more than deep tech at this level. Loyalty Domain Loyalty program structures: o Points, tiers, rewards, accrual/redemption Core concepts: o Member profiles o Partner integrations (airlines, hotels, credit cards, etc.) o Transaction/event processing (earn, burn, adjust) Campaign-triggered loyalty behaviors (e.g., bonus points) Marketing Domain Campaign lifecycle: o Segmentation targeting execution measurement Martech ecosystem awareness: o CDPs, CRM, campaign tools, personalization engines Customer journey concepts: o Omni-channel engagement (email, mobile, web, push) Basic understanding of: o Identity resolution o Consent & preference management Expected Level Can map business journeys to systems Can identify where systems of record vs engagement sit Can participate meaningfully in conversations with marketing stakeholders