Performance Media Specialist

About the Role

The Performance Media Specialist is responsible for the end to end management of paid search and shopping campaigns across the ANZ business, spanning planning, budget management, platform implementation, optimisation, and reporting. The role directly contributes to the ambitious growth targets of the ANZ Direct business by driving traffic, revenue, and efficiency outcomes across paid search channels. It is accountable for delivering channel performance against agreed targets, identifying and maximising opportunities to drive incremental growth, and optimising return on investment.

Hands on experience managing high volume paid search campaigns is essential. The role requires a focus on challenging the status quo and utilising data and insights to continuously improve ongoing performance. Continuous testing is encouraged, working closely with publishing partners to keep the business at the forefront of new channels and formats.

Responsibilities

• Complete end to end management of paid search campaigns, including planning, implementation, optimisation, performance analysis, bid strategy management & reporting.
• Manage campaign budgets, ensure budget pacing is actioned as per plan and deliver against monthly revenue targets.
• Develop, manage and optimise product data feeds through Google Merchant Centre to support shopping and other feed driven campaign types, including feed automation and scripting solutions.
• Identify optimisation opportunities and execute recommendations end to end within the platform to drive performance improvements.
• Maintain a test and learn mindset, continuously identifying and implementing opportunities to improve performance and efficiency through campaign optimisation, emerging ad formats, automation capabilities, and new platform innovations (OpenAI Ads, AI Max, etc).
• Work with the e Commerce team to understand upcoming promotions and priorities, translating these promotions into paid media campaigns.
• Develop and maintain reporting dashboards to monitor paid media performance, delivering actionable insights and recommendations to stakeholders across local, regional, and global teams.
• Maximise the use of first party audience data across paid media campaigns, embedding audience insights into targeting, personalisation, and optimisation strategies to drive improved performance.
• Manage the delivery of the annual test and learn framework across paid search channels, executing and scaling recommendations to drive continuous optimisation, performance growth, and digital maturity.

Qualifications

• Extensive hands on experience managing high volume paid search campaigns end to end, including campaign setup, optimisation, bid management, audience targeting, testing, and performance analysis within platform.
• Minimum 6 years of digital media experience, with at least 3 years in a dedicated paid search role, preferably within a high volume e comm environment.
• Strong working knowledge of Google Ads and Microsoft Ads, with the ability to independently execute and optimise campaigns.
• Technical and analytical expertise spanning Google Ads, Search Ads 360, GA4, Adobe Analytics, Looker Studio, Google Merchant Centre, and Microsoft Ads.
• Tertiary qualification (or equivalent experience) in Marketing, Commerce, or a related discipline.
• Exceptional organisational and prioritisation skills with the ability to manage multiple workstreams and adapt to changing business priorities.
• Passion for digital, always looking to learn the most cutting edge methodologies in media and e comm.
• Proficiency in deploying and managing campaign automation and scripting solutions.
• Experience with first party audience data utilisation for targeting, personalisation and optimisation strategies.

Benefits

Outside of a competitive salary, team members receive generous product discounts, additional paid annual leave, a generous above market parental leave scheme, and ongoing learning and development opportunities.

Equal Opportunity Employer Statement

Dyson is an equal opportunity employer. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.